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Articles for Experiential Marketing

How to build a Cult(ish) Indian Brand: Sandeep Sharma, President, R K Swamy Media Group

Making a brand popular is not an easy task. It is a time and money consuming exercise writes Sandeep Sharma.

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The new wave of experiencing ‘sustainable fashion’: Indranath Sengupta, CEO & Founder, Kompanero

As the world experiences this new wave on the rise, the meaning of ‘sustainable fashion’ is seeing constant upgrades, from both brands as well as customers’ purview writes Indranath Sengupta.

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Unveiling the first line-up of speakers at the BW Applause Experiential Marketing Summit and Awards 2020

The summit will witness coming together of eminent names from the Experiential and Events community who have redefined the marketing landscape.

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Sanjoy Roy, MD, Teamwork Arts to be the keynote speaker at BW Applause Experiential Marketing Summit and Awards 2020

The event will be held at Vivanta New Delhi, Dwarka on 5th and 6th of Feburary, 2020.

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Is Experiential Marketing the best response to Ad-Blockers?

Use of ad-blockers has forced marketers to look at other forms of marketing techniques that are effective, immersive and yet unintrusive.

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Top 5 Experiential Sponsors to look out for in 2020

Event marketing has evolved from being ‘nice to do’ to ‘must do’ for brands.

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Will the auto slump impact experiential spends in the sector?

Being a sector that relies heavily on experiential, experiential spends could take a hit in 2020.

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