Brands need to move from monologues to actions and experiential marketing is the best way to do so writes Surendra Singh, Chief Business Officer, Brand Street Integrated.
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If we’re to stay at the top of our game, it is our duty to remain constantly aware of new and evolving technologies and their applicability to our sector writes Pranav Kosuri, Founder, Brandie.
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IP is an insight into what the promoter is, it is his vision, his thinking, his dream and his ideation says Singh.
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In this digital era, where people buzz about every little detail of their lives on social media, 37% married people think that posting pictures on social media is the best way of expressing love.
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Bhutalia was speaking at the 3rd edition of BW Applause and everythingexperiential.com Marketing Summit and Awards in New Delhi.
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A good 38% of the MICE in Hotels is International inbound from around 8500 events.
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Sanjoy Roy, MD, Teamwork Arts spoke about the ‘Growing Clout of Events & Experiential Economy” in his keynote on the inaugural day of the BW Applause and everything experiential Marketing Summit.
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Sabbas Joseph was speaking at the 3rd edition of BW Applause and everythingexperiential Marketing Summit & Awards.
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