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Articles for Experiential Marketing

Sanjeev Bijli of PVR Ltd  and Karan Johar among top winners at the 3rd edition of BW Applause & everythingexperiential Marketing Summit and Awards 2020

There were a total of 350 plus nominations this year out of which 210 were shortlisted for the jury.

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Experiential marketing allows brands to tell larger stories in an engaging way: Mandar Natekar, Chief Business Officer, KidZania

Mandar Natekar, Chief Business Officer, KidZania, was a panel speaker at the 3rd edition of BW Applause Experiential Summit and Awards.

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The now and then of experiential industry: Sameer Tobaccowala, CEO, Shobiz Experiential Communications

Sameer Tobaccowala was speaking at the BW Applause and everythingexperiential Marketing Summit and Awards 2020 in New Delhi.

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Connection between brands and consumers is the key to thrive: Vishwajeet Parashar, CMO, Bajaj Capital

Panelists agreed that events play a vital role for brands in getting a higher ROI on the second day of the 3rd edition of BW Applause Experiential Marketing Summit and Awards.

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Entertainment Experts share tips about 'Curating Compelling Entertainment Experience at Events’

Entertainment experts discussed the role of 'Curating Compelling Entertainment Experience at Events’ at the inaugural day of 3rd edition of BW Applause Experiential Marketing Summit and Awards.

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The term "competition" does not define the wedding industry: Rajeev Jain, MD, Rashi Entertainment

Rajeev Jain was speaking at the inaugural day of the 3rd edition of BW Applause Experiential Marketing Summit and Awards at Vivanta, New Delhi, Dwarka.

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Event industry experts discuss the growing focus of sustainable event management at the 3rd edition of BW Applause Experiential Marketing Summit

Experts exchanged their views on art of sustainable event management at the 3rd edition of BW Applause Experiential Marketing Summit at Vivanta New Delhi, Dwarka.

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Industry experts discuss the formula for creating winning IPs at the 3rd edition of BW Applause Experiential Marketing Summit

Anil Singh, MD, Procam, Nanni Singh, Founder, Showcase Events and Sanjeev Pasricha, MD & CEO, CS Direkt Events had an engaging discussion at the summit.

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