Real experiences will always be relevant because they ensure the inclusion of human interaction in the conversation between brands and consumers writes Ranjit Raina, CEO, Geometry Encompass.
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Micro-influencers present their content on social media in a way that they are always virtually connected to their followers at a personal level writes Aaradhya Khanna, CMO, Gem Selections.
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Leo comes with over 28 years of extensive leadership experience and an in-depth market understanding to propel Xerox into the next phase of growth in the country.
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To understand the growing clout of the experiential in the marketing mix, we recently spoke to Deepa Krishnan, Head Marketing, Digital, Loyalty and PR at Starbucks and here is what she had to say.
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Tamannaah joins Indian Cricket Captain Virat Kohli, who recently renewed his association with MPL, as Brand Ambassador of the skill gaming platform.
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Faber-Castell India has adopted a unique way of reaching out to its audience where they are adopting loyal brand customers as influencers.
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The campaign highlights the power of connections through a high decibel marketing campaign.
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Brands will continue to have the need to identify their CRM customers while executing their online marketing strategies writes Daniel Heer, co-founder and CEO, zeotap.
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