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EE News Desk
Whenever one speaks to an event expert regarding the profitability of their newly launched event property their answer is that the property is in losses right now and it will take 3-4 more years to be profitable. Yes, solely on the basis of the fact that millions of rupees are invested in different format of events every year, most of the times these events are not able to generate enough revenue to break event the production cost even if the audience is full house and execution is top notch. What can an event manager do in such situation? To solve this issue, we at EE are listing down a few killer ideas to help brands and event curators generate more revenue from their next event. 1-Skip the line In case of crowded events a big hassle that attendees face is to stand in long ques before entering the event venue. To earn more revenue at events, event managers can make special provisions where people who can pay a little extra money will get the chance to skip the line and enter the venue directly. The idea is sure to work in events like EDM festivals or concerts, where people do not mind shelling out a little extra money for comfort. 2-Meet and Greet with celebs If your next event has celebrity presence or performances than as an event manager you can organize a special meet and greet with their fans to earn a little more before the event begins. Think about it, you have already paid the celebs might as well cover their costs through the meet and greet sessions. Fans are willing to pay a lot today for a chance to get photo clicked with their favorite celebrities and performers. One can also sell their autographed merchandise and bring in more money before your event has actually begun. 3-Pre-event or Post-event party Having a pre-event networking party a night before the main event or having a post event party just after the event has been executed is a great way to earn a little more from your event. Not only do these side events help you getting more sponsors on board who will make these parties free for you but keeping these events ticketed is expected to further fill your wallets. 4-Database access For every event that an event manager organizes, he creates a database of attendees and their response to the event for his own self. This database is of great value to other event organizers or brands who would want to research for their next event. By charging them a bomb for the database sharing, event managers can certainly make a lot of money. 5-Hire Volunteers Now this last idea is tricky but most event managers practice this anyways. Tie-up with more event training institutes or colleges so that their students can volunteer free of cost for your next event. By this means you will be able to give them a hands on experience of the event and at the same time you will be able to save on manpower cost. But remember this, these volunteers need to be trained first before they can be handed over the responsibility to take over mundane tasks of the event.
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After a successful stint with Hungama and Red Chillies, Manish Kumar has launched Digi Osmosis, a marketing and advertising ecosystem that helps brands be future-ready in digital, ride the wave and capitalise on this new and ever-growing community. Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators. Manish has over eight years of experience in being an instrumental frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space. Digi Osmosis’ goal is to become the best digital consultants, providing high quality end-to-end solutions for the online ecosystem. Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner. How? Digi Osmosis empowers influencers to become a direct source of media, connecting personalities to their followers through creativity, innovation and content. They believe in having dialogues so that they don’t just communicate, they converse. They are the nucleus that connects the three cells – the sports and entertainment fraternity, technology and brands. And they aim to have fun while doing it. They enable strategy by leveraging existing properties like co-branded content, 4G, DTH, gaming, technology partnerships and many more. They believe the future is an integrated digital economy, one that is ever expanding and all-encompassing. The lines are increasingly becoming blurred and soon, there will be no difference between offline and online. Talking about the development of Digi Osmosis, Founder, Manish Kumar, said, “It’s simple…we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes” About Manish Kumar Every journey has a beginning and Manish started his with a five-year stint with Sales and Marketing in the automobile industry. However, the last eight years saw him being the instrumental frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment (Bollywood, television, celebrities) and sports industry in the digital space. He began his digital journey by joining Hungama Digital Media Entertainment (South Asia’s largest digital entertainment company) as a brand custodian. His singular passion towards entertainment and sports and unique leadership skills connected him with individuals who were at the top in their respective fields and businesses. He went from strength to strength and soon, he took on the role of Chief Marketing and Digital Officer at Red Chillies Entertainment Pvt. Ltd. and Knight Riders Sports Pvt. Ltd. It was at Hungama, Red Chillies Entertainment and Kolkata Knight Riders where he refined and improved his vision. Having learnt the ways of traditional marketing, he blended this knowledge with digital expertise to take marketing and promotion to the next level. He devised unique innovations, tie-ups and much more that often became instrumental in driving project success. Digital is not just the big four – Facebook, Twitter, YouTube and Instagram but a huge unexplored world beyond. With his immense knowledge of the digital space, credibility and singular connections in the sports and entertainment world, founding Digi Osmosis became the next logical step. About Digi Osmosis Everyone knows digital is gaining ground worldwide. It has experienced an explosive growth in an incredibly short period of time and technologies like internet enabled smartphones are getting cheaper every single day, connecting more and more people. People look to the internet for entertainment. It has become their source for news, sports, music, movies, television and much more. The internet has bridged the gap between personalities and the people and it is no more the one-way street it was before. It has enabled conversations in unexpected ways and it has had an impact on every aspect of life. Digital is the future and the future is here and no one is sure to know it better than Digi Osmosis.
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Gap, the classic American casual wear brand, is all set to arrive in Mumbai in true Mumbaikar style. Gap worked with Mumbai’s iconic dabbawalas to deliver a dabba to say #helloMumbai to some of the city’s most influential names, and personalities. Carrying branded dabbas, the dabbawalas made their way through the streets of the city to a wide section of influencers at their doorsteps. The dabbas had an invite to the Gap store launch along with an iconic Gap logo tee for the recipient. Kicking up a social storm, Gap’s Dabbawala activity has got Mumbaikars such as Ranveer Singh, Nishika Lulla, Anushka Manchanda, Shibani Dandekar, Karan Patel, Krystle D’Souza and Karanvir Bohra super excited about the store opening. The activity has resulted in almost 1,000 posts on Instagram & Twitter alone which garnered over 7.2 million impressions, in just 4 days. While Mumbaikars eagerly await the launch of Gap in their city, watch and enjoy this video showcasing the Dabbawala campaign: https://www.facebook.com/GapIndia/1714099955526871 The campaign has been executed by Toast Events
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Raising the bar of philanthropy, the eighth edition of the Airtel Delhi Half Marathon (ADHM) has surpassed all previous records to raise a total of INR 7.26 crores towards charity. This is a significant increase of almost 100% from last year and the highest ever funds raised in the history of ADHM, since the inception of the event in 2005. In only its second year of association, India Cares Foundation, the Philanthropy Partner through the combined efforts of Procam and the NGOs, the donors and the participants, along with the citizens of Delhi have responded magnanimously. With this contribution, the event has firmly placed itself as one that combines the spirit of sportsmanship with that of social empowerment. 70 companies, 110 corporate teams and 7008 individuals supporting over 100 NGOs, came forward to bring about a positive change and impact the lives of many. The philanthropic drive associated with all Procam International distance running events has one significant factor – transparency. Every year a docket is released which has all the facts of funds raised through the event, including featuring fundraising NGOs, individuals and companies. Shri Arvind Kejriwal, Chief Minister of Delhi and Chief Patron of Airtel Delhi Half Marathon earlier speaking at the unveiling of Charity Docket, said “It was a privilege to be part of the Airtel delhi half marathon and it was heartening to see the spirit of the youth on that day. I am very happy that the event has raised record amount of money for charity. Coming from the NGO sector myself, I know how difficult it is to raise funds. It’s great to see ADHM is providing a good and transparent platform for NGOs raise funds. I would like to congratulate the NGOs for their great work and best of the luck for the next edition of ADHM”. Speaking on the occasion, Murray Culshaw, Chairman and Founder, India Cares Foundation, said, “India Cares is extremely pleased with the connect, engagement and response of the people of Delhi & NCR region towards the participating NGOs of the Airtel Delhi Half Marathon 2015. This platform is certainly increasing the confidence of individuals and companies to support a wide range of causes, which resulted in a record amount being raised this year.” An interesting aspect of the event is the Youth Cares category, which is aimed at encouraging young philanthropist and instills the act of giving from an early age. A Youth Cares team comprises of individuals/students in the age group of 12 years to 21 who commit to raise a minimum of INR 50,000 thousand as a team, through pledges for a charity or cause of their choice. The Youth Cares teams at ADHM have collectively raised INR 23,77,250 lakhs benefitting 5 NGOs. The funds raised by the runners will champion the causes of social service, youth vocational training, women and child empowerment, environment and animal welfare and many others. The spirit of philanthropy of the event lived up to and exceeded the standards set by preceding events organized by the proponents on Indian running, Procam International. In his concluding remarks, Vivek B Singh, Joint MD of Procam International, said, “The amounts raised for charity through the half marathon have increased tremendously and this year we have managed to break all records with a 100% increase in the funds contributed. The fact that the event has been able to make such a remarkable impact on society, year after year, is a testament to its ability to bring together the masses in support of various causes. This success would not have been possible without the support of the Delhi Government, city authorities, sponsors, our well-wishers and the runners who help make our dreams for this run a reality, every year.”
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Social media is a revolution and no one can deny its importance and impact especially among the youth bracket across the globe. Not only has the process of being virtually present changed the dynamics of human communication from its core but it has also completely revamped how TG of different brands now voice their opinions about it. As a result, more marketing spends by brands are seen shifting from traditional marketing mediums to online and digital engagement platforms. Events and activations are being organized in large numbers by brands across all categories today and all of them are aggressively trying to milk the benefits of social media by actively integrating it into it. But a lot of the times due to lack of innovation or knowledge social media marketers are not truly able to capitalize on its benefit and as a result they are left with half baked social media impressions for their events and experiences. In this regard, music festivals have a lot to teach social media marketers about using Twitter and YouTube to promote and leverage on attendee experience for events. To help extract some of these lessons, we looked at 4 major music festivals Supersonic, Sunburn, Coachella and Tomorrowland as we decode how do they use Twitter for live event impressions, Youtube as a pre and post cursor for the event and Facebook for amplification and extending event invitations. How do they use Twitter to ensure their event runs smoothly? How do they use YouTube for advertising?And how can they leverage Twitter engagement to identify the emotions their fans expressed before, during, and after the event? Youtube Before you begin to extend invitations, sell tickets or try to hard sell your event, creating a video of what your event is going to be like is a must. It is the basic human nature that it responds better to audio visual mediums rather than just fancy texts. Hence, if you want to generate a pre-event buzz than an event video on Youtube is a must to have your target audience hooked. All 4 music festivals mentioned have used videos as an active part of their marketing efforts and the results have paid off hugely for them. As an example, Tomorrowland, got 37.4 million views and over 250,000 likes on their promotional video, as of this posting. That’s 10X as many views as Sziget, Coachella, EDC, EXIT, Lollapalooza, and Bonnaroo combined. Suburn ’15 released not only a precursor video for their festival but they also released at least 1 video for every single day of the event in progress as a result of which organizers were able to draw large crowds till the very last minute of the event. They released an early bird teaser, artist interaction videos and so much more as a result of which the 2015th edition of the festival managed to draw in their highest footfall ever. TWITTER A lot of times people feel that Twitter and Facebook are pretty similar to each other and the only difference between them is that one allows only 140 character space updates while the other allows you to post longer status. What brands and social media executives do not understand is that Twitter is one of the best avenues for broadcasting constant and timely information about practicalities while Facebook is a connecting tool for people mainly and constant information flow is not its asset. Music festivals like Coachella and VH1 Supersonic have realized this important fact and lets have a look at how have they used twitter during their events. nikhil chinapa As seen not only have the event organizers used Twitter to share logistical information but they have also used it to live share the tweets of streaming sites and also to share the latest updates from ground zero. It is also important to note that these music festivals have a separate social media team that keeps the audience engaged and engrossed throughout the event by live replying to their tweets and also sharing the highlights and activation zone details as soon as they occur. In an interesting example Electric Daisy Carnival in Las Vegas wasn’t monitoring their Twitter feeds as a result of which huge chaos regarding the festival spread on social media and many prospective attendees of the festival did not attend the festival as a last minute decision. It has to be remembered that social media has a thriving pulse which should not be neglected. You should not have a social media strategy if you cannot follow it through as a half baked will do more bad for the brand or event. HASHTAGS Many event organizers have very little idea if their event is being talked about or not because they create twitter and facebook handles for their event and feel if someone has to mention their event name is a discussion they would tag the same. Event marketers should understand that creating a unique hashtag for your event is utmost essential to see the live impressions your event is creating on the internet. Facebook understood the importance of hashtags and hence introduced the technology as a result of which all major music festivals engage in live discussions with fans through the one unique hashtag. While creating a hashtag it is important to ensure that it is unique and not related to any other personality, brand or event. It is also integral to float the hashtag much before the event so that the audiences has a clear idea of it and can use it to connect with fellow fans and organizers whenever they want. So as you can see each music festival has a system of using social media for its benefit and their crystal clear strategy of how are they going to use social media and online before they actually begin using it plays a key role in their success. Much like these festivals, event organizers and brand marketers too should keep the above takeaways in mind and create an all encompassing social media strategy for themselves.
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Cut The Crap(CTC), a Mumbai based full-service creative agency yesterday announced the launch of its design unit- Design Sell. Design Sell will work as a part of CTC; however will function independently with its own separate team. The new entity will focus on Brand Identity, Packaging, Digital and 3D Designs, BTL and more. Design Sell will be headed by Renuka Desilva, Creative Director (Art). Commenting on the launch of Design Sell, Jagdish Acharya- Founder & Creative Head, Cut The Crap said, “I am excited to announce the launch of Design Sell! CTC has made its mark as a creative boutique for brand building. Design Sell derives its DNA from CTC. Design is never without a marketing purpose, the objective of Design in the world of brands is to sell and to therefore it is imperative that design be strategic and a part of the brand building ecosystem. Therefore the name Design Sell. The need was felt to launch the division on its own so it can be nurtured and grown to its true potential.” Speaking on the potential, Acharya explains, “The demand for Strategic Design has been growing, not just from one-off clients looking for logos, brand identity and such. We work a lot with Start Ups. Some of them need only design inputs first and a full service creative interface later. Then there are those who use only BTL as a medium of brand building and they need it to be managed through strategic inputs similar to ATL.” Renuka DeSilva, Creative Director & Head, Design Sell says, “I am looking forward to building Design Sell on the terra firma of strategy and creative foundations of design. It is the understanding of brand and marketing needs that will differentiate us from other design houses. Our aim over the next 2-3 years will be to build a strong portfolio that showcases our point of difference. Business will only follow.” Renuka comes with over 15 years of experience. She has worked with agencies such as O&M, Interface, Mudra and Law & Kenneth. Her last stint before joining CTC was with Lowe where she worked on J&J and Knorr. Other brands that Renuka has worked on include Kotex, Mattel, Huggies, Asian Paints, Fanta, Godrej and Skoda. For a brief while, she dabbled in Health & Lifestyle brands and her work won Rx Club and Global awards. Renuka has also won awards at The New York Festivals.
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Mr. Sanjay Shukla has resigned from his post as Chief Operating Officer, Percept One. Sanjay will be stepping down with immediate effect. Sanjay Shukla joined the Percept Group as National Head, PDM in 2007, and was promoted to COO, Percept Activ in 2011. He was elevated to CEO, Percept Sport & Entertainment in 2014 to manage the vast portfolio encompassing Activations, Sport, Entertainment, Talent and Weddings. Under his able tutelage, the team won many accolades from the M&E industry including the WOW Awards, EMAX Awards and EEMA awards. His many accomplishments translated into his meteoric rise in 2015 to the position of Chief Operating Officer, Percept One, a single business entity comprising the Percept Group Companies Percept/H, IBD India, MASH Advertising, Percept Gulf, I-AM, Percept Media, Percept Profile, Percept ICE and Percept Sports & Entertainment. Sanjay Shukla was responsible for leading the Integration and Business Development of all the diverse Marcom Services and driving business opportunities offering greater synergy across the Percept Group to clients. Nupur Mahajan has taken charge as Chief Executive Officer (CEO), Percept One, and will be responsible for leading the Vision, Strategic direction, Business Development and Integration of all the Marcom Services at Percept One. She will be overseeing a team of over 500 people across 27 offices in 10 markets to ensure seamless collaboration of the Group to ensure stronger client relationships and offer customized creative solutions to clients. She joined Percept in December 2015 and has been working with the Management to draw out future plans for the Marcom business and is well inducted. Nupur has had a remarkable career spanning two decades in the Media and Communications domain. She has handled varied challenging portfolios spanning Journalism, Business Development, Brand Solutions, Radio, Business Acquisition, and has worked closely across both national and international markets. Prior to joining Percept, Nupur was a consultant with some of the leading business houses in the country, viz. the Star Network, DB Realty and a columnist with the tabloid newspaper, Mid-day. She kick-started her career with the Times of India and rose to become the youngest Editor of the Times group at the age of 24. She moved to Television to launch Star News. Later, on the behest of Anand Mahindra, she took on the mantle of Brand Development Director and devised the growth and strategy plan for the popular ‘Verve’ and ‘Man’s World’ magazines. She also launched a Sports Intellectual Property Company called Beyond Boundaries, which in turn nurtured two very successful IPs – World Cricket Legends and the World Cricket Summit. Post that, advertising beckoned and she joined McCann New York (HQ), as Brand and Communications Head alongside Prasoon Joshi, where she was the custodian for brand MWG in India. Her last stint was at the Times Group where she was National Creative Director. Here she led the creative and strategic responsibilities of the Group with a specific focus on reenergising Times Group IPs together with creating new domain-defining IPs across Group companies. Said Ajay Upadhyay, Chief Operating Officer, Percept Limited said, “We strongly believe that Nupur will be able to provide the leadership that Percept One needs to become a strong unified Marcom service. Her global leadership experience and brand experience across manifold portfolios will help us leverage the scale and achieve the growth targets we have set for ourselves. Collaboration and integration is the value we bring to the table and Nupur is the ideal person to lead us on that path.” He further added, “Sanjay has been an integral part of the successful growth story of Percept, and we wish him the very best as he steps into new frontiers.”
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PVR Ltd., one of the largest cinema exhibition company in India, brings a chance to catch the globally acclaimed & Oscar nominated movies at your nearest PVR Cinemas. Beginning from 19th February till 4th March 2016, the ‘The Oscars Film Festival’ at PVR Cinemas will showcase 17 Oscar nominated movies across 11 cities in India including Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chandigarh, and Kolkata. PVR gives a memorable occasion to enjoy some of the best Oscar nominated movies like The Hateful Eight, Shaun The Sheep 45 Years, Amy, Spotlight, Trumbo, Nightcrawler, Sicario, Carol, Room and many more at PVRs Oscars Film Festival. Festival schedule from 26th Feb – 3rd March’16: Venue: PVR Director Cut; PVR Select City Walk; PVR Ambience Mall, Gurgaon Timings: 8.00 pm & 10.00 pm Cinemas Location Timings 26-Feb-16 27-Feb-16 28-Feb-16 29-Feb-16 01-Mar-16 02-Mar-16 03-Mar-16 PVR Select CityWalk Delhi 8:00 PM Carol Room Bridge of Spies Sicario Spotlight The Martian The Revenant 10:00 PM The Revenant Spotlight The Martian The Hateful Eight Room Bridge of Spies Carol PVR Director’s Cut Delhi 8:00 PM Sicario Spotlight Carol The Martian Room The Revenant Bridge of Spies 10:00 PM The Hateful Eight Room The Revenant Bridge of Spies Spotlight Carol The Martian PVR Ambience Gurgaon 8:00 PM Carol Room Bridge of Spies Sicario Spotlight The Martian The Revenant 10:00 PM The Revenant Spotlight The Martian The Hateful Eight Room Bridge of Spies Carol
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Music festivals are the trademark of popular culture nowadays, but undeniably so, very few would offer its attendees the actual experience they promised on the marketing pamphlets. A music lovers experience at a music festival is so far defined by standing in long queues to get in, security hassles, massive crowd and absolute chaos while moving out of the venue. But the latest addition to the music festival business, Future Theory Festival promises to be different in this regard. The festival organizers claim that the attendees this music festival will be able to camp out at night, enjoy evening barbeques, laze around in hammocks and groove to the kind of music they have hungered for while cherishing the spectacular view of Jadhavgadh Fort near Pune. Yes, Future Theory Festival has a lot of offer to music lovers this February and in an exclusive conversation with Arnab Banerjee, Director – SNAP Media Solutions we find out the reasons behind creating this new musical property and what more can be expected from it. How was the idea of creating a Future Theory Festival conceptualized? Future Theory Festival was a concept I had thought of around 3 years back – India has a burgeoning music festival scene however most of them are impersonal and catering to the masses. Future Theory was a concept which steamed from the lack of pure and authentic musical experiences or parties. The idea was simple to get the basic right – have a great location, bring out the freshest talent the country has to offer and the people who would identify with the music and the vibe we are putting out there will follow us to the dance floor. We already have seen camping music festivals such as Enchanted Valley and Coorg. What is the new element Future Theory has to offer? By Coorg I am assuming you are meaning the Stomp Festival. We are not a camping (only) music festival. Camping is just one of the many experiences we offer to our audience. Which also happens to be the most economic way for lot of our attendees stay within the premises, We are possibly the only festival out there which offers stay at the festival from as low as 3,500 to 53,000 INR. What are the highlights of Future Theory Festival? The music programming in our festival is very different from whats being served out there right now. Our music works as the best filter for our audience. We are entirely focused on showcasing the evolution of electronic music and the subculture around it as opposed to highlighting whats popular or trending. The venue of the event is quite unconventional. Any specific reason to host the event at the Jadhavgadh Fort near Pune? Well thats exactly what we are looking at as a festival. Providing unique and authentic music experiences in the most beautiful and unconventional spaces. What is the artist lineup of the festival and what can we expect from it? For the first edition we have got the cream of the Indian electronic scene. Every artist on this line-up has been carefully handpicked to the set the tone for us in year one. There will be some hard hitting performances – such as the likes of Techno legends Troy Pierce & Petar Dundov’s first ever India gig and some beautifully sunny moments as well with Parra For Cuva’s new album launch at the festival. What is the entry fee of the festival? Its 3,000 for 2 days and 1,800 for a sunday only pass. How fruitful is the event property in terms of ROI? The initial years of any festivals are always tough. But we already have a clear plan chalked out for Future Theory this year – where we generate our own audience base across the country and hopefully look to a more rewarding P/L by year 2 and 3. Are any brands associated with the event? What kind of activation will they be carrying out at the event venue? Yes we have Budweiser, Grover Zampa, Red Bull & Blue Pine onboard. There isn’t any brand activation as such – we have a wine tasting session with Grover Zampa which is more of experience than an activation. Describe the festival in just one line. A two day long destination music festival which makes you time travel and lets you take a peak into the future of this wonderful subculture
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Mrs. India Dubai International got three beautiful women crowned on 19th February at Le Meridian, Dubai. It was a beauty contest unique in the world of pageantry, a family-oriented competition, designed to promote today’s married women, their accomplishments, and commitment to the family and their marriage. Produced by Carnival Media the show also provided an opportunity to showcase the contestants their fashion style, as well as offered them the chance to share their values during the week of activities leading up to the event. The Mrs. International series began 24 years ago, in Atlanta, Georgia, US. It was developed under higher standards than other pageant systems, with the aim to showcase women aged 21 to 56 years, who are married at least six months and a resident of the state or a citizen of the country they represent. The contest is separated into three rounds. The first is the Interview Competition, which contributes 50% of the contestant’s overall score. Next is the Evening Gown round, valued at 25%, in which candidates are accompanied by their husbands. The remaining 25% is attributed to a Fitness Wear contest. Each contestant has the opportunity to select a cause of her choice that she has spent the year promoting. In keeping with the family spirit of the pageant, the winner got crowned by her husband. The winners of Mrs India Dubai internal 2016, 2nd Runner up Shweta Domingo, 1st Runner up Priya Jethani and Mrs India Dubai International 2016 winner Is Priyanka Mehrotra. The winners were appreciative for receiving the significant award which boosts their confidence and inspiration to realize their dreams and the chance to become Mrs India Dubai International 2016. Since it was an family oriented talent show, their kids too were overwhelmed seeing their mommys at the stage. The show featured celebrity judges such as Bollywood Actress and now producer, also winner of Asia Pacific Dia Mirza, Gagan Sharma, Director Carnival Group, Fashion entrepreneur and Designer Manali Jagtap, TV Actress and also one of the Miss Dubai finalist Sukirti Kandpal and Radio host Tarun. “The Mrs India International series is about empowering married women and giving them a platform to promote the things they care about – everything from the family to health and fashion,” – Gagan Sharma, Director (Carnival Group).
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