Gap, the classic American casual wear brand, is all set to arrive in Mumbai in true Mumbaikar style. Gap worked with Mumbai’s iconic dabbawalas to deliver a dabba to say #helloMumbai to some of the city’s most influential names, and personalities. Carrying branded dabbas, the dabbawalas made their way through the streets of the city to a wide section of influencers at their doorsteps. The dabbas had an invite to the Gap store launch along with an iconic Gap logo tee for the recipient. Kicking up a social storm, Gap’s Dabbawala activity has got Mumbaikars such as Ranveer Singh, Nishika Lulla, Anushka Manchanda, Shibani Dandekar, Karan Patel, Krystle D’Souza and Karanvir Bohra super excited about the store opening. The activity has resulted in almost 1,000 posts on Instagram & Twitter alone which garnered over 7.2 million impressions, in just 4 days.
While Mumbaikars eagerly await the launch of Gap in their city, watch and enjoy this video showcasing the Dabbawala campaign: https://www.facebook.com/GapIndia/1714099955526871
The campaign has been executed by Toast Events
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