Author
EE News Desk
Regus, the global workplace provider, has announced that they will soon open a new drop-in business centre at the T2 in Mumbai. This will be the first Regus Express centre in India at a place of transit, enabling business travelers to meet, work and refresh themselves. Fully equipped with shower facilities and a café, the new Regus Express centre will allow passengers to freshen up and have their breakfast before heading into a meeting or getting started with their work. The Regus Express hub will be located in the common arrivals hall, making it ideal for arriving business persons to catch up on their work before heading out of the airport. The drop-in business centre will cover 4000 sq. feet and will be able to accommodate as many as 100 passengers at a time. In addition to the shower space and café, the Regus Express hub will also feature a business lounge, co-working spaces, meeting rooms, private workspaces and video conferencing facilities. Speaking about the upcoming Regus Express hub, Harsh Lambah, country manager for Regus in India, said, “At Regus, we understand the requirements and challenges faced by executives and professionals the world over. Over the past year in India, we have worked closely with organisations to provide them with support for various workplace requirements. The launch of Regus Express will now enhance our service offerings further, strengthening the role we play in building productivity and profitability for our customers.” Aside from the Regus Express hub that will soon be launched in Mumbai, Regus also has similar other hubs in the UK at Heathrow, Gatwick and Birmingham airports. Global travellers may also access Regus Express centres in Copenhagen, Denmark and Dallas Lovefield in the US. Aside from these, Regus Express hubs are available at other places of transit such as roadside locations in the UK and railway stations in France, Switzerland, Belgium, the UK and Netherlands. These are enabled in these European countries in association with rail operators like SNCF, SBB, NS and SNCB. With the launch at T2, India will be the 11th country in world with a Regus Express centre. The other countries with a Regus Express presence are the UK, Australia, US, Belgium, Germany, the Netherlands, France, Denmark, Switzerland and Singapore.
Read More
The 6th edition of The Global Indian Music Academy (GiMA) is all set to honor the talented Indian musicians and showcase some outstanding star-studded performances this year. Hosted by Ayushmann Khurrana this year, the event will hit a crescendo with remarkable performances by Arijit Singh, Yo Yo Honey Singh, Sukhwinder Singh and Sonakshi Sinha, among others. The highlight of this year’s celebration is the GiMA Fan Park specially created to provide a unique experience for all the music lovers to meet and greet their favorite stars like never before. GiMA Fan Park in association with MTV is a refreshing initiative which has been incorporated to make dreams come true for the Indian music fans by giving them a chance to get up close and personal with their favorite music artists at the most coveted music awards night. Hosted by RJ Nasar & J-Man from 93.5 RED FM, a few lucky fans will win an all access pass at the GiMA Fan park in association with MTV to be in the midst of leading Bollywood celebrities as they make their red carpet appearance and witness fun impromptu performances by famous music sensations such as Papon, Shilpa Rao and Kanika Kapoor, live in action. It goes without saying that the lucky fans will get exclusive autographs and photo-ops with the stars at the biggest celebration of Indian music. Arvind Vohra, MD, Gionee India commented, “We are very proud to be a part of GiMA as it is one of the most genuine platforms to recognize the best of talent in our music industry. We as a brand always support the passion points of our consumers and music is an integral part of their life.” Geared up for the glamorous music awards night, Mr. Sabbas Joseph, Director – Wizcraft International said, “Gionee Colors GiMA Awards Co Powered By Hungama & Renault has established itself as one of the most prestigious ceremonies that brings together the finest musicians and recognizes true achievements in the music industry. This year, we have added a very exciting chapter by creating the GiMA Fan Park in association with MTV to bridge the gap between the stars and their fans and give them a once-in-a-lifetime opportunity to witness the awards night. We have lined up spectacular performances by some of the most renowned musicians and the young guns of Bollywood, like Ayushmann Khurrana, Arijit Singh, Sonakshi Sinha and Yo Yo Honey Singh, who will be bringing the night alive with their mind-blowing acts, followed by a line-up of outstanding performances.” The multi-talented Bollywood actor Ayushmann Khurrana is all set to host the awards night with powerhouse performances by the king of playback, Arijit Singh and Bollywood’s ‘Dabangg’ actress Sonakshi Sinha, among others. The awards will also feature a special tribute to Aadesh Shrivastava by multiple illustrious music composers & singers. Siddhartha Roy, CEO, Hungama.com said, “Music as we know has the power of connecting people and music inherently brings GiMA and Hungama together for the second consecutive year. Being one of the largest digital entertainment destinations, we are excited to take the GiMA experience to our wide digital audience. We are geared to offer viewers some exclusive red carpet and behind the scenes content on our VoD platform - Hungama Play. We are also looking forward to announce the Hungama Most Streamed Song Of The Year - a special category that was launched last year and is a key award highlight this year too. Hungama wishes good luck to all the nominees and may the best talent win!” - Speaking on the occasion Sumit Sawhney, Country CEO and Managing Director, Renault India said, “Renault has entered a new phase of growth in India, powered by our product offensive strategy. Our brand celebrates ‘Passion for Life’, reflecting the fact that we are passionate about making cars that make our customers’ lives better which is in turn is reflected in all the platforms we partner with. GiMA is one of the finest music awards ceremony that recognizes the best of Indian artists and presents them before the world. Such innovative associations complement Renault’s legacy and brand ethos of celebrating passion for life and are helping Renault augment its brand familiarization in India in a short span of time.” Started in 2010, GiMA has embarked on an ambitious mission of creating a movement for Indian music by honoring artistic achievement, technical proficiency and overall excellence in Indian music, and has been successful in bringing together the biggest and the best talents in Indian music onto one prestigious platform every year. This year, COLORS GiMA Awards Co Powered By Hungama & Renault has also lined up amazing and exciting treats for the fans of the Indian music industry.
Read More
Vodafone India, in association with Petfed, organised a Pug- Parade inviting all the Pug friends across Delhi to a treat at DLF Place Saket. The activities included a host of exciting fun engagements like Fashion show, merchandise like customised T-shirts, Leashes, Collars, Bandanas for all our pug friends, Exciting Photo booths, free pet Grooming session, Free Vet check-up, Games, etc. This unique ‘Pug Parade’ got an awe-inspiring response from the Pug owners and fans from Delhi NCR. Their enthusiasm reflected in the heavy footfall and a long bee-line for participation for the Pug Parade. The pug fashion show was followed by Mr. & Ms. Cheeka title adding to the fun experience. Speaking on the initiative, Mr Apoorva Mehrotra –Business Head – Vodafone Delhi Circle mentioned “We are very excited about the comeback of the ‘Vodafone Pug’ to launch our SuperNet 4G services. Research has shown that the endearing Vodafone pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network. Network plays a crucial role in enhancing customer experience and our continuing endeavour is to provide superior voice and data services and we have made significant investments to expand, upgrade and modernise our network across the country.” The Vodafone Pug wooed the audiences once again when the Vodafone SuperNet commercials hit the TV screenswith three announcement spots that has the old favourites pug and the little boy, promoting the recently launched Vodafone 4G services during the on-going T20 Cricket world cup two weeks back. The social media space has been buzzing with discussions, cute pictures and anecdotes of pug fans from all over the country mentioning their love for him and his antics. Vodafone pug, since its first appearance back in 2003, has been loved by all, a Brand agnostic love that went beyond the advertisements. Vodafone 4G has already been launched in five circles including Delhi, Mumbai, Kolkata, Kerala and Karnataka.
Read More
Cement manufacturing brand, Ambuja Cement Limited, commenced the celebration of this Holi season by having a ‘waterless holi’. Following their campaign of ‘Jal Hai Toh Kal Hai’, they had a special pledge ceremony for the inauguration where they pledged to champion the cause of water conservation along with their 1500 fellow dealers. The event was hosted in Ahmedabad on March 21st. The entry had a special pledging signage ceremony signed by all invitees. The Rajasthani theme merged well with the elements of the festival. The festival of colors was signified right from the entry gate, beautiful walkway with colorful rangoli, multi color traditional seating, mix of mattresses and cots, props in the ground with a blend of Rajasthani folk songs and the very popular Rajasthani dance. The audience stood stunned when the colors started to pour to set the ambience for the occasion. The herbal colors used throughout the event encouraged more invitees to participate in the celebration. All were mesmerized by the artist selection of the firm who lead the crowd in an uproar in the silence of the surrounding. Mr. Sanjay Gorakhia, Vice President, Ambuja Cement Limited, commented on the occasion saying- “Ambuja Cement is sustainable company and believes in protecting natural resources through its initiatives.” Mr. Nilesh Hindocha, Zonal Head, Ambuja Cement Limited said that “Festival celebrations are always with family and we believe our network is our family that’s why we call it “Ambuja Parivar- Anmol Parivar”. As a special treatment for the special guests and the invited artists, a unique setting was created for them. The setting was away from where the colors flew in the sky. The guests were served special Rajasthani delicacies. In addition to that the air was filled with fine tunes of our famous Indian musical instrument, ek tara, which was operated by a street musical instrument player. The event was managed and executed by U&I Resources Pvt. Ltd. Commenting about the event, Mr. Sandeep Modi, Director, U&I Resources Pvt. Ltd, “It was an immense pleasure to manage the event for Ambuja Cement Limited. We have managed events for the company before too, but associating with a cause while working is what stood as a unique example for us which we would like to carry forward with our organization too. Events are not only about production and technicalities but also about the social network that we build upon for a lifetime.”
Read More
Maruti Suzuki India Limited (MSIL) flagged off the 14th edition of its popular Maruti Suzuki Desert Storm rally amidst much fanfare from Great India Place Mall, Noida today. Covering a total of 2000 kms, the rally will steer through the sand dunes and rocky terrains of Hanumanagarh, Bikaner, Jaisalmer and Jaipur in Rajasthan. The last leg of the rally will conclude in the sandy expanse of Jodhpur on April 10th through a prize distribution ceremony. This year 200 motorsport enthusiasts are expected to be part of the rally, a highest ever participation proving the growing popularity of motorsports in the country. The rallyists come from various cities across India like Jaipur, Mumbai, Delhi, Gurgaon, Chandigarh and Bangalore. Vitara Brezza, the new launched compact urban SUV from Maruti Suzuki will be seen cruising through the rally route. Sharing about the rally, Mr RS Kalsi Executive Director (M&S), Maruti Suzuki India said, “Maruti Suzuki Desert Storm rally is a true test of endurance, it pushes man and machine to extreme limits as they navigate across the barren arid and sandy dunes of Rajasthan. Introduced in 2002, the rally fulfils the objective of providing the thrill of off-road rallying to motorsport enthusiasts. While there is thrill and adventure, the TSD format promotes safe driving habits amongst participants. This year we have tried to take the experience one notch higher by introducing flexi-format in Xplore category. We are confident that such innovations bring value to the motorsport and lead to an increase in the popularity of motorsports in India.” Maruti Suzuki Desert Storm rally will span over six-days and will be held in four categories - XTreme, NDure, XPlore & Moto. With an aim to make the rallies even more exciting and fun, this year’s event will follow flexi-route format in the Xplore category (Delhi to Jaisalmer (Xplore Dawn) and from Jaisalmer to Jodhpur (Xplore Dusk). Both these legs will run for 3 days and will run independent of each other. The objective of such a format is to provide short length rally exposure and encourage bigger participation. To enhance the excitement levels a night leg of the rally covering 200 kms is planned for the second day in the Bikaner to Jaisalmer section. Maruti Suzuki Desert Storm rally is organised annually by the company in association with Northern Motorsports. This year’s Maruti Suzuki Desert Storm rally will witness champions from past rallies like Suresh Rana, Sandeep Sharma, C S Santosh and Karthick Maruthi. Bani Yadav and her navigator, Sukhbans Mann, past 3-time winners of Desert Storm, will be one of the 6 women teams participating in the rally this year. Winner of Desert Storm 2010 and 2015, Aabhishek Mishra, from Jaipur will be seen driving the Maruti Suzuki Vitara and Karthick Maruthi will be driving the Vitara Brezza.
Read More
After completing two years in Delhi/NCR with 5 theme based mystery games, Mystery Rooms has announced launch of their new “Real Life Escape Game”, “The Kon of Kohinoor”, at its Gurgaon outlet. Ever imagined yourself in the fancy power-packed Bollywood robbery flick or stunt filled Hollywood theft drama? Its your chance to play a gang of thieves and plan that perfect robbery of the precious Kohinoor diamond kept under high security in a British museum. Can you make it out with the diamond in 60 minutes? Mystery Rooms new track Kon of Kohinoor is all set to bring out a thief in you. Mystery Rooms is a challenging race against the clock where the sole motive is to get yourself out of a mysterious room before time kicks you! Imagine being locked in a thrill space with your team and you have exact 60 minutes to use logic, solve puzzle, find hint, and prove the power of team work to pave your path to freedom. The experience is very unique and thrilling, but not at all dangerous and it does not contain any horror element. It requires no physical exertion and is suitable for ages 10-77. It is an exciting team-building activity for corporates and a fulfilling fun experience for couples, friends and families. The ‘Real Life Escape Games’ require players to form a team, minimum of 2, and use their detective skills to solve inventive puzzles, mysteries and escape from an enclosed theme based room within a set time. Game, which lasts for 60 minutes, simulates the sensation of real life adventure. The concept of gaming room was started by three adventure enthusiast and gaming geeks who came together to give their expertise and experience for transformation of their dream to reality. Sapna Bhutani, co-founder, Mystery Rooms said, “We are happy to bring this unique gaming concept to India. The whole idea was based on desire to bring something refreshing in the monotonous city life and was an instant hit. With wonderful feedback and appreciating reviews everywhere, it soon became No.1 attraction in Delhi on Tripadvisor”. She further added, “Based on the responses & reviews, Mystery Rooms will further expand its presence all over India with diversified adventure games. Currently, we have 4 exciting games at Rajouri Garden Outlet and another 3 challenging mission with a dedicated area for team building games at outlet located in Gurgaon. Mystery Rooms also has its centre in Kolkata and soon we are spreading our wings in the beautiful city Chandigarh. The team aims at releasing at least one new track every 2 months and opening atleast 6 new centres in 2016”. According to Sapna, customer-focused mentality is, gaming is restricted to the virtual world, but Mystery Rooms has gone many steps ahead by bringing “Real Life Escape Game” wherein the gamers can physically experience thrill and entertainment as it involves lot of thinking process and action.
Read More
Dulux, the flagship decorative paints brand from AkzoNobel India, invites individuals to take the Dulux SuperClean KidProof Challenge. Dulux SuperClean’s KidProof technology gives stain repellence along with its anti-fungal and anti-bacterial properties. Through this activation, the brand is open to accepting any challenge that can prove the existence of any other superior washable emulsion (T&C applied). If any individual is able to contest the brand’s proposition, Dulux will provide 20 Litres of paint of consumer’s choice (T&C applied) for painting their house. The challenge will be undertaken in more than 50 towns across India between March 20 – April 30, 2016. Consumers who wish to take the challenge can register themselves at www.dulux.in/kidproofchallenge. Registrations will be open from March 20 to 15 April. Thereafter they will be contacted by the company representatives to schedule a meeting for conducting the challenge. Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “Increasing consumer consciousness and nuclear home set up has made home maintenance a difficult task especially when there are kids at home. Backed by rich heritage and international standards of quality, at AkzoNobel India, we hope to empower consumers in achieving functional as well as aesthetic benefits with Dulux products for both home decoration and ease of maintenance.” He further added, “Through this consumer connect initiative we intend to showcase the innovative attributes of one of our best-in-class products – Dulux SuperClean. We understand that a customer believes in what he/she sees; therefore, we have designed this challenge to ensure 100% customer satisfaction before making a purchase”.
Read More
The audiences grooved to the tunes of Bombay Blues, Kanchan Daniel & The Beards and Indian Rock band, The Local Train . After the first day of performances by Frisky Pints, Shilpa Rao and others, the second day of Genesis Foundation’s annual fund-raiser, Kasauli Rhythm & Blues Festival set an interesting tempo with Kanchan Daniel & The Beards, The Local Train, Massive Vibe and Lesle Lewis. DiaMirza, Ambassador, Genesis Foundation was also present at the Festival. The Festival was held from March 25 to 27 at Baikunth Resorts, Kasauli. The Kasauli Rhythm & Blues Festival is all about bringing music lovers, corporate leaders, and our supporters together to celebrate life through music. This fundraiser aims to provide critically ill underprivileged children a chance to live by contributing to their medical treatment. The brainchild of Genesis Foundation, the Festival marks a milestone in the Foundation’s journey of helping over 850 children until now. The Foundation believes in the power of music to bring people who support the cause together. Prema Sagar, Founding Trustee of Genesis Foundation said, “The hills of Kasauli and music resonating through them makes for a heady combination, and it’s a lovely sight to that magic working through the audience. And when it’s for a good cause, it makes it even more gratifying. I would also like to extend a very warm welcome to Dia Mirza who is attending Kasauli Rhythm and Blues Festival for the first time and has been wonderfully supportive of all the GF initiatives. Her presence has added to the excitement levels of the audiences. I am elated with this year’s response and am happy to see the crowd celebrate life.” Speaking on the occasion, Genesis Foundation Ambassador, Dia Mirza said, "Attending the Kasauli Rhythm & Blues Festival has been a beautiful and enriching experience. I loved the performances, enjoyed meeting so many fantastic people and just loved the positive vibe of it all. I also hope we've managed to spread awareness about the wonderful cause spearheaded by the Genesis Foundation. Lastly, I would like to congratulate Prema and her entire team for putting together such a well-organized, fun event and I look forward to coming back next year." The supporters for Kasauli Rhythm & Blues include Bacardi, Monster India, DMI Finance, Fitbit, Daikin, Mini, Tata Housing, IndiGo, Sennheiser, Kingfisher, RedFM, Pepsico, Genesis Burson-Marsteller, Baikunth Resorts, Encompass, NZ Technologies, Quik Relations and Step Up. "We at DMI are delighted by our continued association with the Genesis Foundation and its Kasauli Festival which showcases the positive power of giving in a fun and festive atmosphere,” said Yuvraja Chanakya Singh and Shivashish Chatterjee, Founder, DMI Finance. “Kingfisher is delighted to partner with Genesis Foundation at the Kasauli Rhythm & Blues Festival. Genesis Foundation has been doing exemplary work to improve lives in various fields of human endeavour and Kingfisher stands for the good times. We see a natural fit around this exciting property and look forward to its continued success,” said Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited. "We are so delighted to be venue partners with Genesis Foundation for five years running. We feel we are using music as an instrument for a great cause – one we whole-heartedly believe in!", said Karan Jolly, Baikunth Resorts. Kanchan from Kanchan Daniel & The Beards said, “It’s great to be here. With such a beautiful backdrop, we enjoyed performing at the Festival. We loved the energy of the audience, and we are happy to be associated with such a noble cause. Today, I played Highland Garden and Superficial from my upcoming album.” Raman from The Local Train said, “The Festival was great with amazing vibe and energy. We played for such a diverse audience for the first time and are really excited to be here. We had a lot of fun and met up with a lot of friends who have to Kasauli for this. A musical festival is a great way to contribute to the health of critically ill children.” tax exemption.
Read More
Godrej Group hosted the first Vikhroli Cucina event on 31st January 2015 along with Food Bloggers Association of India (FBAI), Weber Grills and Grover Zampa at the Godrej Vikhroli campus. Vikhroli Cucina was an inception of Godrej to cater to all its brands operating in the food category. The main objective was to create an ambience for all food lovers from bloggers to chefs and food influencers to collude, exchange and syndicate with each other. The second edition of Vikhroli Cucina was launched in February 2016 at The Trees, behind Godrej One. As promised the evening saw the latest of culinary concepts, techniques and styles that cater to a wide variety of palates. Top quintessential restaurants from across Mumbai such as Café Madras, Yazdani Bakery and restaurant, K Rustom and Prakash Sahkari Uphar Kendra, etc were complimented. Chef Michael Swamy along with renowned food influencers like Irfan Pabaney, Saee Khandekar, Mugdha Savkar, Antoine Lewis and Riaan George curated this list of celebrated eateries that are “Quintessentially Mumbai”. Sujit Patil, VP & Head – Corporate Communications, Godrej talks about his love for food and how the brand plans to make this season of Vikhroli Cucina more exciting. What is the concept of Vikhroli Cucina? Vikhroli Cucina is a first-of-its-kind brand platform where brands operating in the food space, chefs, bloggers, influencers and food lovers collaborate to engage and exchange ideas. It was a result of our vision to bring all the brands operating in the food category together and interact with the influencers in the food space. We intend to continue this association and enable brands to cross-pollinate ideas and make it the most coveted platforms in the gastronomy space. Vikhroli Cucina Season 2 held on 19th February 2015 at The Trees, located at the Godrej Campus in Vikhroli. The evening witnessed the latest of culinary concepts, techniques and fun as food bloggers, sommeliers, chefs and other experts enthusiastically participated in a host of food workshops and kitchen challenges. These engaging sessions brought to light some interesting thoughts about the food world in India. How many food lovers did you engage during the activity? The crème de la crème of the culinary world including celebrity chefs, hoteliers, bloggers and future influencers converged to celebrate the best of food. Vikhroli Cucina Season 2 witnessed 100 influencers for the event this year and engaged with many popular brands in the food space, viz., Godrej Tyson, Godrej Nature’s Basket, Godrej Appliances, Godrej Interio and Cartini, Weber Grills and Grover Zampa and Haute Chef through interactive and fun foodie games. Active participation by all turned the soiree festive. The event was graced by several gastronomes and the evening took on a festive note with interesting workshops and fun engagements by each participating brands. Chef Irfan Pabaney (Founder, The Sassy Spoon), wine sommelier Hardik Arora (Grover Zampa), renowned blogger and author Rushina Munshaw-Ghildiyal, Chef Michael Swamy, Chocolatier Varun Inamdar, Chef Rakhee Vaswani, Chef Melwin Reuben Michael (Weber-Stephen Barbecue Products India) and Food Bloggers Association (FBAI) either curated or helmed sessions, which witnessed zealous participation from foodies, bloggers and culinary students. That’s not all; the event witnessed the launch of Insta Chef Microwave followed by #cupacake challenge by Godrej Appliances, moderated by Chef Rakhee Vaswani and the launch of Foodie Quotient 2016 (FQ2016) by Godrej Nature’s Basket. What was the total budget planned for this season? This is a unique model where the contributions are made in kind by the participating brands and Godrej acts as a catalyst by providing the venue, bringing them together and hosting the event. Which event agency executed the event? What credentials do you look for in an event company? Vikhroli Cucina Season 2 activities were curated in house by the Godrej communications team along with renowned food blogger Rushina Munshaw and Chef Michael Swamy. Food Bloggers Association of India (FBAI) along with a total of 11 brands (includes 4 external brands) were also partners in the process. The on ground execution was managed by Semora Entertainment works. What according to you is the key highlights of Season 2? How is it different from Season 1? ‘Bigger and infinitely better!’ is how the exuberant foodie coterie described the second edition of Vikhroli Cucina. The occasion was also marked by two important announcements: The launch of Foodie Quotient 2016 by Godrej Nature’s Basket and The Insta Chef Microwave App by Godrej Appliance. The ‘Foodie Quotient 2016’ shares trends and unique anecdotes about food contributed by some of the best Indian chefs like Ranveer Brar, Rushina Munshaw Ghildiyal, Vicky Ratnani, Saransh Goila, Ajay Chopra, Anjali Mukherjee, Monika Manchanda, Kishi Arora, Michael Swamy and many more. This year, Vikhroli Cucina also included a tribute to eateries that are entrenched in the minds of Mumbaikars. Curated by Chef Michael Swamy, renowned food influencers - Irfan Pabaney, Saee Khandekar, Mugdha Savkar, Antoine Lewis and Riaan George chose five restaurants out of the 31 eateries that can be termed as ‘Quintessentially Mumbai’. Café Madras at Matunga, Ling’s Pavilion Colaba, Yazdani Bakery & Restaurant at Fort, K.Rustom Ice cream and Prakash Shakahari Upahaar Kendra at Shivaji Park were the popular choice. The second edition of Vikhroli Cucina also played host to a race of a different kind. Renowned blogger and owner of the APB Cook Studio Rushina Munshaw Ghildiyal curated the unique event called Great Publishing Race. She also curated the chocolate doodle activity along with chocolatier Varun Inamdar. What were the challenges you faced during the set up and execution of the event? The biggest challenge was to get all the 11 brands, the chefs, bloggers and other stakeholders together on the same day and the statistics on the day only proves the power of the platform.
Read More
From designers to models to fashion coordinators and make-up artists all raised a toast to a healthy living with Raw Pressery. Each of the 12 flavours became great talking points for the fashion forward and the health conscious. The hard to miss pomegranate vending machine brought the brand’s cold pressed process to life, quirking up interactions and refreshing conversations. FDCI’s president, Sunil Sethi comments ‘It’s fun to celebrate fashion with a drink so refreshing and yet so healthy.” Among the dress changes, touch-ups and flashlights, Amazon India Fashion Week saw a dazzling debut from Raw Pressery’s new juice range. Fashionably healthy, packed with their unique charm and lip-smacking flavour, Raw Pressery launched its single flavour variants at the fashion week. And how they did it seems more exciting than so. A vending machine to quirk up sampling at the fashion week may seem plain vanilla, but Raw Pressery surprised audiences with this one. The vending machine was an interesting spin on highlighting how the brand produces its juice. A 7 feet tall machine dispensed a bottle of chilled, pure pomegranate juice in exchange for fresh pomegranates. The animatronics allowed customers to interact with the product and drive engagement. The pomegranate juice vending machine that caught everyone’s attention and Raw Pressery ticked everyone’s boxes on creating a juice range that tastes like the fruit and cleverly so, like nothing else. The Raw veding machine is created by Jasiel Creations- Jasiel is a global design and technology firm specialized in emerging era of interactive communication with 100s of successful executions. Strategic partnerships with Research and Development houses across the globe enriches us with current and future market trends in the field of technology. Possessing not only the power to innovate, but to customize the innovation leads us and our customers to endless opportunities with 100% customizable solutions. With a team of young engineers, entrepreneurs and elite intellectuals, Jasiel’s mission is to revive the industry with continuous novel experience.
Read More
