Hong Kong takes in-stadia rugby experience to the streets

In keeping with the excitement of the Hong Kong Sevens, the Hong Kong Tourism Board has joined hands with the Hong Kong Rugby Union and Hong Kong Tramways to launch the first ever Hong Kong Sevens Bar Tram.

The Bar Trams – three vintage open-top trams doubling as mobile bars – will run along Hong Kong Island for five evenings. They will pick up registered tourists and rugby fans for a free party ride, which comes with complimentary drinks. Taking the rugby fiesta beyond the Hong Kong Stadium, this is a unique opportunity for guests to enjoy the pulsating metropolis of Hong Kong from another perspective and encourage them to dive into the local trendsetting nightlife.

Guests at the kick-off ceremony for the Hong Kong Sevens Bar Tram included Mr Gregory So, Secretary for Commerce and Economic Development of the HKSAR, Dr Peter Lam, Chairman of the HKTB, Mr Vern Reid, Chief Executive of the Hong Kong Rugby Union, and Mr Emmanuel Vivant, Managing Director of Hong Kong Tramways. The event was also graced by The Fiji national rugby sevens team – 12-time champions of the Hong Kong Sevens. After the ceremony, the Fiji team boarded the Bar Tram for a taste of the one-of-a-kind experience.

Dr Peter Lam, Chairman of the HKTB, said: “The Hong Kong Sevens is one of the biggest sport events held here in Hong Kong and always draws a large flock of rugby fans to our city every year. This event is crucial for reinforcing Hong Kong’s reputation as the “Events Capital of Asia”, and an important means of boosting local businesses. To enhance the promotion of this mega event, the HKTB is using additional funding from the Government to launch the Hong Kong Sevens Bar Tram for the first time to offer a refreshing experience for tourists and rugby fans.”

In another collaboration, the HKTB and a local media organisation launched a “Bar Guide” for the convenience of international visitors coming for the Hong Kong Sevens. The handy booklet features the characteristics of different districts in Hong Kong and some of the “must-go” bars for a feel of Hong Kong’s vibrant nightlife. The Bar Guide is also available online and for download (website: www.DiscoverHongKong.com/BarGuide).