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EE News Desk
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has announced its association as Title Sponsor of Honda Gladrags Mega Model & Manhunt 2016. To be aired on Channel V, the reality TV Series is a platform where ‘Stars are Born’. Be it Kangna Ranaut to Lara Dutta, Lisa Ray to Kelly Dorjee, Diana Hayden to Zulfi Sayeed, the list of Indian youth who have realized their dreams through this pageant goes on and on. As a result of this tie-up, Honda is delighted to share an exclusive privilege with its valued customers. A lucky Honda customer gets an opportunity to directly enter the finale of Gladrags Mega Model & Manhunt 2016 as a wild card entry. All they have to do is to submit their entry to any of Honda’s dealerships at Delhi, Mumbai, Pune and Bangalore. Honda’s recently launched aggressive performance motorcycle CB Hornet 160R is the perfect fit for the stylish Gladrags Mega Models.The unbeatable combination of raw power, real muscle and ripped performance in CB Hornet 160R mirrors the independent, intelligent; ambitious Indian youth of today who have the fire and talent within them to achieve all that they desire. Honda’s philosophy of “The Power of Dreams” resonates with the Gladrags Mega Model & Manhunt 2016 through which aspiring Indian youth realize their dreams and become stars themselves. Through this association, Honda is providing millions of Indian youth an opportunity to take center-stage and show what it takes to be a winner just like the new CB Hornet 160R. Speaking about the association, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said, “From the Race Track to the Roads, Honda 2Wheelers is a youthful, exuberant and fun loving brand. Our recently launched CB Hornet 160R is a RAW.REAL.RIPPED machine for today’s uber-ambitious, aspirational and style savvy young India and hence we are delighted to partner with Gladgrags Mega Model & Manhunt 2016. Through this powerful partnership and the TV reality series on Channel V, Honda 2Wheelers will effectively communicate and connect with the youth.”
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After their successful events in Bangalore, Kolkata and Delhi, Femina Miss India conducted their final pageant in Mumbai which took place from 21st to 23rd March, 2016. The event took place at Sahara Star Hotel, Mumbai. The sub- contest saw a ramp walk by Femina Miss India finalists. The ramp sizzled with the perfect bodied participants wearing stunning bikinis. As exclusive ‘Confidence Partner’ for the pageant, Triumph conducted an interactive fitting workshop on the 23rd of March with the contestants where they were educated on how to find the right fitting lingerie, the different types of lingerie for each outfit and occasion and answer queries from contestants. The session was conducted by Mrs. Jennifer Kapasi – Head of Operations, Triumph International India along with Shweta Verma – Manager, Marketing, Triumph International India and Kimaya Naik- Manager, Brand Communication, Triumph International India. Mrs. Jennifer Kapasi – Head of Operations, Triumph International (India) said, “Triumph has always made it a goal to help women resolve their everyday struggles with undergarments. Whether it’s everyday-wear, shapewear, comfort wear, sportswear, maternity wear, etc., Triumph’s focus is on making the right lingerie available for every woman in every life stage so they can go about their daily lives without having to worry about their lingerie” Triumph believes that this is a perfect association for the brand as the pageant celebrates inner beauty and innate confidence in every woman. The 'Triumph Miss Perfect Body' sub-contest was judged by Mrs. Jennifer Kapasi, Celebrity Fitness Expert- Harrison James, Super Model- Sucheta Sharma and Tripti Gupta- Founder & Nutrition Expert, iPink The Color of Health, where participants walked the ramp in their bikinis and were judged on body proportions, toning and how confidently they presented themselves.
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Dettol has partnered with the on-ground task force of Gurgaon Traffic Police, which tirelessly works towards improving traffic management for the residents. To add to the agony, the high pollution levels expose them to the risk of respiratory problems and allergies. In order to acknowledge and appreciate their effort, Dettol has provided the recently launched Dettol Air Masks to the on-ground task force to help them prevent harmful particles, bacteria, dust and pollen which they get exposed to. A recent WHO report had revealed that 13 of the 20 most polluted cities in the world are in India. Particulate matter (or small airborne particles) is among the most detrimental of these pollutants. Studies link it with increased rates of chronic bronchitis, lung cancer and heart disease. Air pollution can potentially cause some dangerous allergies as well, including coughing, rhinitis, asthma, etc. Whether on a motorcycle or are just out for an evening jog, air pollution can pose a serious threat to a person’s health. Commenting on the same, Navdeep Singh Virk , IPS Commissioner of Police – Gurgaon, said, "Dettol has supported us with Air Masks to keep 200 police personnel safe from pollution, when on duty in high traffic areas" The Air Protect mask has been exclusively launched on Ecommerce currently. Talking about the initiative, Mr. Arjun Purkayastha, Marketing Director – Dettol, Developing Markets at RB, said, “Dettol has consistently worked towards solutions for improving the health and hygiene of our consumers. We are proud to partner with Gurgaon Traffic Police as a gesture to protect their health from the rising pollution levels that they get exposed to during their on-ground duty.” The all new Dettol Air Mask protects you from PM 2.5, bacteria, dust and pollen. It is meant for daily use when there is haze, dust or pollution. It comes with 2 replaceable filters for added protection.
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In a constant endeavor to make the flying experience joyful, Vistara, India’s fastest growing full service carrier that is setting new service and customer experience standards, unveiled its exclusive signature lounge for its Business Class and Club Vistara Gold customers at New Delhi’s award-winning T3 terminal. The Vistara Lounge, located on the domestic departures concourse adjacent to Boarding Gate 41, was inaugurated today by India’s much loved movie stars Kareena Kapoor Khan and Arjun Kapoor along with the critically acclaimed film director R. Balki and Mr. Phee Teik Yeoh, CEO of Vistara and Dr. Mukund Rajan, Director on Board, Vistara. Also present were Mr. Sanjiv Kapoor, Chief Strategy and Chief Commercial Officer, Vistara and Mr. Giam Ming Toh, Former Chief Commercial Officer, Vistara. The new 250 square meter airside space, with seating for ~75 people, provides an opportunity for Vistara’s customers to indulge in a refined experience, way beyond the conventional lounge concept. A cohesive union of modern design and insightful planning, the all new Vistara Lounge is the only lounge located directly at the departure gates level of New Delhi T3. This cocoon of comfort envelopes customers in a welcoming array of delightful services, echoing Vistara’s brand promise of personalization and seamlessness. From well-equipped meeting rooms to relaxation areas offering wellness therapy, along with a stylish bar and eating areas, it intuitively attends to every need of a discerning flier in exquisite detail. The gourmet cuisine and elegant interiors make it an experience truly reserved for the well deserved. Expressing his delight at the inaugural ceremony of the lounge, Mr. Phee Teik Yeoh, Vistara CEO said, “It gives me immense pleasure to unveil Vistara’s first and one-of-a-kind signature lounge at our hub, Delhi. Our vision was to create an experience that unravels and gets richer each time our customers travel with us. As our Business Class customers walk through the lounge they will be enticed with the beautiful environment and expansive views of Vistara aircraft on the runway. The stylish ultra-modern cocktail bar at the lounge will soon become a place to see and be seen. We hope that our customers will appreciate this premium service we are offering, truly the best airline lounge in India today.” The ambience and décor of the lounge are truly of international standards. The lounge lends a feeling of comfort through multiple architectural styles, a variety of seating options and soft lighting, giving passengers a chance to relax and rejuvenate. The lounge offers Wi-Fi, dining facilities, recliner zone, business center with individual work stations, a reading room, bar that serve premium spirits and a VIP room. The heart of the new lounge is a sultry, uptown cocktail bar which is in the shape of the Vistara star overlooking the fantastic views of the runway. These are some of the many innovative features that are on the anvil. Vistara flies 284 times weekly to and from Indira Gandhi International airport.
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One of India’s biggest celebrations of music, The Global Indian Music Academy (GiMA) has unveiled its nominee list for the year. For the film category, Bajirao Mastani bagged the maximum nominations by receiving a nod in nine categories. Following closely with seven nominations is the super hit movie Tamasha and Roy with six. Global music icon A.R. Rahman has been nominated for his incredible work as music director in Tamasha and Arijit Singh features prominently on the list for his playback singing. Sabbas Joseph, Director – Wizcraft International said, “Every year with the Gionee Colors GiMA Awards, we aspire to bring forth newer talent and recognize true achievements in the music industry. This year we have introduced the ‘Best Music Video’ category and have been successful in reaching out to many more talented artists from across the country. We are also very fortunate to have an esteemed jury whose members have diligently listened to the entries and then adjudicated on the same. This year’s GiMA will once again honour some of the most deserving talents and I’m sure it’s going to be a great success.” Commenting on the occasion, Shankar Mahadevan said, “I am thrilled to be nominated at this year’s GiMA Awards across multiple genres and categories in film and non-film. I am also happy to see such a diverse range of new artistes in the Debut categories. GiMA strives to bring forth and celebrate talent in Indian music; it is an amazing feeling to be a part of such an outstanding platform.” Commenting on the occasion, A.R. Rahman said, “I am really happy to be nominated for this year’s Global Indian Music Academy Awards across 4 categories for ‘Tamasha’. It is always a great feeling when your work is appreciated by the fraternity. GiMA is a great platform that recognizes the efforts of the artists and their contributions every year. I extend my heartiest congratulations to all the nominees for GiMA’16 and thank them for giving us great hits and taking the Indian music industry to newer heights.” Gionee Colors GiMA encapsulates a plethora of genres including classical, devotional, pop, rock, fusion, Bollywood, folk and more with the total number of award categories being 21 with 11 in the Film and 10 in the Non-Film segment. The voting process is open only to members from the Indian music industry and is monitored by KPMG, the official process validators for the awards. Nominees are selected by the GiMA Jury Panel, comprising of experts across various genres of the music industry. The Academy, that comprises of over 350 members of the music and film industry votes for the final winners in a secret ballot process. The Advisory Board plays an important part in streamlining the awards process; and all major decisions are taken with the consensus of the Board. 1. Best Music Debut 1 Ami Mishra; Music Director Hasi- Hamari Adhuri Kahani 2 Anupam Roy; Music Director Piku 3 Neeraj Rajawat; Lyricist Maati Ka Palang - NH10 4 Swati Sharma; Singer Banno - Tanu Weds Manu Returns 5 Tanishk - Vayu; Music Director Banno - Tanu Weds Manu Returns 2. Best Music Arranger & Programmer 1 Amit Trivedi, Gourab Dutta &Sourav Roy Gulaabo - Shaandaar 2 Amit Trivedi & Sovon Mukherjee Dhadaam Dhaam - Bombay Velvet 3 Shankar – Ehsaan - Loy Girls Like to Swing – Dil Dhadakne Do 4 Sachin - Jigar Jee Karda - Badlapur 5 Shail - Pritesh Deewani Mastani – Bajirao Mastani 3. Best Engineer 1 Eric Pillai ABCD 2 2 Eric Pillai Badlapur 3 Eric Pillai & Shadab Rayeen Dilwale 4 Tanay Gajjar Bajirao Mastani 5 Tanay Gajjar Dil Dhadakne Do 4. Best Background Score 1 ABCD 2 Sachin-Jigar 2 Badlapur Sachin-Jigar 3 Bajirao Mastani Sanchit Balhara 4 Dil Dhadakne Do Shankar Ehsaan Loy 5 Piku Anupam Roy 6 Tamasha A.R Rahman 5. Best Playback Singer- Female 1 Alka Yagnik Agar Tum Saath Ho - Tamasha 2 Jyoti Nooran Ghani Bawri - Tanu Weds Manu Returns 3 Kanika Kapoor Chittiyaan Kalaiyaan - Roy 4 Monali Thakur Moh Moh Ke Dhaage - Dum Laga Ke Haisha 5 Shreya Ghoshal Deewani Mastani – Bajirao Mastani 6 Shreya Ghoshal Mohe Rang Do Laal- Bajirao Mastani 6. Best Playback Singer- Male 1 Arijit Singh Aayat – Bajirao Mastani 2 Arijit Singh Khamoshiyan - Khamoshiyan 3 Arijit Singh Soora jDooba Hai - Roy 4 Mohit Chauhan Matargashti - Tamasha 5 Papon Moh Moh Ke Dhaage - Dum Laga Ke Haisha 7. Best Duo/Group Song 8. Best Music Director 1 A.R. Rahman Tamasha 2 Ankit Tiwari, Amaal Mallik& Meet Bros Anjjan Roy 3 Pritam Bajirangi Bhaijaan 4 Pritam Dilwale 5 Sanjay Leela Bhansali Bajirao Mastani 6 Shankar Ehsaan Loy Dil Dhadakne Do 9. Best Lyricst 1 Amitabh Bhattacharya Gerua - Dilwale 2 Gulzar Zinda - Talvar 3 Irshad Kamil Agar Tum Saath Ho - Tamasha 4 Kausar Munir Tu Jo Mila – Bajrangi Bhaijaan 5 Kumaar Soora jDooba Hai - Roy 6 Varun Grover Moh Moh Ke Dhaage - Dum Laga Ke Haisha 10. Best Film Song 1 Agar Tum Saath Ho - Tamasha A.R. Rahmaan; Alka Yagnik & Arijit Singh; Irshad Kamil 2 Gerua - Dilwale Pritam; Arijit Singh &Antara Mitra; Amitabh Bhattarcharya 3 Moh Moh Ke Dhaage - Dum Laga Ke Haisha Anu Malik; Papon & Monali Thakur; Varun Grover 4 Pinga – Bajirao Mastani Sanjay Leela Bhansali; Shreya Ghoshal & Vaishali Made; Siddarth – Garima 5 Sooraj Dooba Hai - Roy Amaal Malik; Arijit Singh &Aditi Singh Sharma; Kumaar 11. Best Film Album 1 Bajirao Mastani Sanjay Leela Bhansali 2 Bajrangi Bhaijaan Pritam 3 Dilwale Pritam 4 Roy Ankit Tiwari, Amaal Mallik, Meet Bros Anjjan 5 Tamasha A. R. Rahman Non - Film Category- Nominees 1. Best Music Debut: Non-Film Music 1 Achint Thakkar Shalimar 2 Arjun Kanungo Baaki Baatein Peene Baad 3 Padmanav Bordoloi Teri Jo Baatein Hai 4 Soul'd Out Hurry Up 5 The Other People Take My Hand 2. Best Pop Song 1 Dheere Dheere Se Meri Zindagi Yo Yo Honey Singh 2 Enchantress The Manoj Pandya Collective 3 Khalipan Salim - Sulaiman 4 Khuda Mere Shraddha Shree 5 Saiyyan Bina Sonu Nigam &Bickram Ghosh 6 Sway With Me Dhruv feat. Vasuda Sharma 3. Best Rock Song 1 Aais Pais Dhappa Ameya 2 Anhad Naad Sona Mohapatra, Ram Sampath feat. Shadab Faridi 3 Dhima Dhruv feat. IlaArun 4 Mind Over Matter Barefaced Liar 5 What if_? As we keep searching 4. Best Music Video 1 Baanwarey Midival Punditz 2 Dheere Dheere Se Meri Zindagi Yo Yo Honey Singh 3 Dhima Dhruv feat. Ila Arun 4 Lonely Sound Srinidhi Venkatesh 5 Main Rahoon Ya Na Rahoon Armaan Malik 6 Mere Gully Mein Divine feat. Naezy 5. Best Electronica Single 1 Little Lotto Alo Wala & Nucleya feat MC Zulu 2 Jungle Raja Nucleya, Divine 3 Storm Mojojojo 4 Superfly Anish Sood, Nanok & Anushka Manchanda 5 Get Rowdy Vice Versa& Mr. Doss 6 Best Fusion Album 1 Coke Studio@ MTV Season 4 (Episode 4) Ram Sampath feat. Various Artistes 2 Dreams Rahul Sharma 3 Flute Symphany - A tribute to Mozart Ronu Majumdar 4 The Music Room Bickram Ghosh & Sonu Nigam 5 Voyage Dhruv feat. Various Artistes 7 Best Traditional Folk Single 1 Banno Mehendi Rachayee Malini Awasthi 2 Dhuna Saali Gosore Nirmali Das 3 Hansla Aditya Gadhvi 4 Naam Phukache Phukache Pandit Anand Bhate 5 Saawan Mame Khan
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T.I.C. executed Tata Motors T1 Prima Truck Racing 2016 consecutively for the 3rd season. This year, the event saw an attendance of more than 50,000 spectators. T.I.C is an ISO certified event management firm with over 23 years of experience in international events, weddings, live communications and experiential marketing. Indian drivers participated in the race as promised by Tata Motors in season 2. Jagat Singh and Nagarjuna A created the history by winning the coveted T1 Prima Truck Racing Championship, organized for Indian truck drivers, in its third edition. Competing in the Super Class category comprising of some of the most experienced drivers, these drivers were selected through comprehensive training and selection programs, for Indian drivers, from Tata Motors fleet customers’ operations across the country. These ‘Heroes of the Highways’ took home the highest price money ever for an Indian motorsports event - Rs 10 lakhs being awarded to each of the first place winners, of the two Super Class category races. Having finished fourth in the first 8-lap race of the two Pro Class races comprising of international drivers, David Jenkins of Team Tata Technologies took top honors in the final 20-lap race, with Rick Collett and Graham Powell both from Team Tata Cummins, taking second and third place respectively, in an action packed race. Mat Summerfield of Team Castrol Vecton, winner of the first 8-lap race, clocked the fastest lap of 1:50:691 seconds, in the second race, around the 3.1 kilometers racetrack. Talking about the season 3, Gaurav Dhall, MD, T.I.C. shared, “Watching Tata Motors T1 Truck Racing’s growth over the years is a great experience. This year was even more special as we had our own Indian drivers competing against each other for the title, thus creating a history. The successful execution of this kind of major sporting event is a great moment for us as a team. I feel extremely proud of being a part of this reputed event.” Alongside some edge of the seat action at T1 2016, Season 3 also hosted some of the country’s most prominent names from the music and entertainment scene. From the sensational Hip Hop heartthrob Badshah to the vivacious damsel of melody, Neeti Mohan, the scintillating Garima Yajnik, with her foot-tapping Indo-western numbers and last but not the least, the ruling diva of Bollywood music, with her memorable feast of melody and dance numbers, Sunidhi Chauhan, were few amongst the many other surprises that T1 season 3 had to offer. T.I.C. claims to have prepared for any kind of mishap or weather problems. All safety measures were kept in place to control any unforeseen circumstances. From entrance to the stadium to final event various measures were adopted. Overall the event went smoothly and audiences thoroughly seemed enjoyed the show.
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Now in its 41st year, the 2016 Cathay Pacific/HSBC Hong Kong Sevens is a much anticipated sporting event. Every year Rugbymania consumes Hong Kong, as families and rugby enthusiasts from all over the world descend on the city to celebrate the action-packed event. Hong Kong is once again going to be the host of the seventh round of the global Rugby Sevens circuit, taking place April 8-10, 2016. This year will see even more satellite events throughout the city, all celebrating Hong Kong culture, sports, dining and nightlife. As the city gears up for Rugbymania, the Hong Kong Tourism Board is working overtime to introduce all kinds of fantastic new experiences. One of the highlights is a Rugby Sevens Bar Tram, which will showcase Hong Kong’s hottest nightlife destinations while offering visitors a ride on board one of the city's most iconic and historical means of transportation. The Bar Tram promises to be an exciting way to spend an evening, running from the Western Market Terminus in Sheung Wan to Causeway Bay Terminus with stops in popular bar hubs including Central and Wan Chai along the way. The tram’s celebratory atmosphere lends itself to socialising and offers a unique experience to mix and mingle with like-minded revelers. Operating from April 6-10, three party trams will run a total of 10-12 journeys a night. Each tram can accommodate 30 passengers, and guests can spread throughout the double-decker seating and open-air rooftops. As an added bonus, Guests will also receive a free guide that shortlists some of Hong Kong’s hottest hangouts, so when guests hop off the tram, they’ll know exactly where to head next. Want to secure a spot? Overseas travelers can choose their preferred date and time during registration from 10am (Hong Kong Time) on March 21, 2016 onwards. Operating on a first-come, first-served basis, admission is free and comes with two complimentary drinks, including beer. Please check out http://www.discoverhongkong.com/BarTram
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Candid Marketing executed a conference cum exhibition, Techshare 2016 at India Habitat Centre, New Delhi earlier this month. Techshare is a conference cum exhibition organized by Barrierbreak with an aim of showcasing the technology and assistive devices available to make possible, with ease, the everyday activities for the disabled people. Barrierbreak in partnership with NCPEDP & RNIB, UK have brought Techshare India 2016 to discuss accessibility & assistive technology at a national level with strong international participation. Post the success of the 2008, 2010, 2012 & 2014 events, the 5th edition of Techshare India was held last week to focus on enhancing equal access through the theme, ‘Towards Digital Inclusion’. It is a property held every two years. Candid Marketing was assigned the task of conducting the conferences and erecting the disable friendly structures at the Venue. Candid is conducting Techshare India with ease & expertise over the years which not many agencies are able to handle the disable friendly event briefs. In order to achieve the objective, special size/type of ramps were built (for wheelchairs), signages (directions for the visually impaired) were specially created. Braille labels were integrated in lifts for visually impaired, and straws were provided for mobility impaired at food area to provide a seamless experience. A formal training was organized to orient the volunteers on how to interact with the people with disabilities. Also, bringing together the entire ecosystem of Government, NGO’s, Corporate houses & the disable people in an effort towards constructive steps for bringing at par the disabled people with all the ease around them. The conference cum exhibition explored the entire gamut of technology working for the disabled and succeeded in breaking barriers between the government, the corporate, the NGOs on one hand and the disabled sixty million Indians on the other. A total of 1230 delegates attended this conference cum exhibition. Around 2200 visitors from corporates, NGOs and governments’ organization, 70% of the people with disabilities and 75 international participants came to attend the conference. Shilpi Kapoor, CEO, Barrierbreak says, “The Candid team has understood our requirement and have been sensitive to the needs of our delegates especially those with disability. The team has understood our design requirements and has been perfect in their color coding. They have taken all the efforts to ensure that the event place is accessible by providing proper signage’s, knowing where the sign language interpreter has to be on the stage, seating arrangements, entry and exit points etc. The team on the ground has always done a fabulous work delivering an excellent service throughout the event. It has always been absolute delight working with the friendly and helpful Candid Team.” On the successful completion of the conference, Mr. Mihir Shah, Vice President, Candid Marketing says, “Our association with Techshare India goes back to a decade now. To keep up with the theme & objective of the conference & executing an event of this scale has always been challenging in its own way. At Candid, it has been our constant endeavor to ensure that we provide solutions that assist our clients to create optimum impact.”
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The first All Womens’ polo chukker was held last week at Jaipur Polo Grounds in New Delhi. Ms Shivani Wazir Pasrich was the Emcee and presenter of the evening and Mr. Sharad Saxena, the commentator. The women players include Avshreya Rudy, a Mayo-ite with excellent riding skills and the daughter of the Hon’ble Minister for Skill Development Rajiv Pratap Rudy and golfing champion Neelam Rudy. Rina Shah who has a brilliant track record in her polo achievements including winning the MG & G Area Polo Cup in 2013, Umaid Bhavan Cup 2014, Jodhpur Cup 2014, Beginners Cup Jodhpur – 2013 and Hermes Cup Jodhpur 2015, she started playing chukkers in 2012 and participated in her first tournament in 2013. Her current handicap is -2 and she represents the Amateur Riding Club. Other players are Leonie Darsow from Germany, who lives in Hamburg and works at Lufthansa Technik, French player Carine Barbe who lived in India for several years and works with Air France. Manisha Pattu who represented India in tennis at the Olympics and is an accomplished wife of the Commandant of the 61st Cavalry, Monica Saxena, a seasoned player and wife of polo commentator and player Sharad Saxena, Sonia Jabbar from Assam and Maya Chandra. Sonia and Maya not only play polo tournaments, but also keeps fit during the off season by playing cycle polo. The TATA vs I.L.A. Pasrich & Company clash for the TATA Polo Cup was flagged off by the CEO of NITI Aayog, Mr. Amitabh Kant. Players on the I.L.A. Pasrich & Company team included Col. Ravi Rathore, Deepak Udar, Amir Singh Pasrich and Sunjay Kapur and on the TATA team were Cdr. A.P. Singh, Col Sameer Chaudhary, foreign player from USA Mike Dailey and Lt. General A.K. Sahni, PVSM, UYSM, SM, VSM. Lucky draws and a selection of the Best Dressed Person in the audience stands were added attractions planned for the early spring evening, which preceded a grand prize distribution ceremony. Artist Naresh Kapuria presented a work entitled, ‘The Mask’ as the players reflected the coming together of yin and yang, on the playing field. Shivani Wazir Pasrich and the Austrian Ambassador’s wife, Joanna Daniel Wrabetz conceptualised this first all Women's Polo event. The navy band which began playing in the afternoon concluded with a “Sundown Party” with chords from Cuddalore by Sowri Rajan and a jugalbandhi with DJ Chetan. With the TATA Polo Cup, SWP Productions has celebrated and recognised women and their determination and drive to break through glass ceilings in a male dominated bastion by presenting India's First All Women's Polo chukker. SWP Productions provides consultancy services for management of lifestyle events and cause driven projects dealing with issues like women’s empowerment, education and conservation. As a production house, they have managed projects with a message in New York, London, Poland, Mumbai, Kanha, Bangalore, Hyderabad and New Delhi. SWP Productions presents the Bhopal Pataudi polo cup annually and they have pioneered polo cups like the Law and Justice Polo Trophy and The Tata Polo Cup. The event was supported by the Army Polo and Riding Club, Titan Company, Ravish Kapoor, the Taj Mahal Hotel New Delhi, Episode, Lockheed Martin, MaxFort School, L'Opera, TATA Motors, TATA Housing, Delhipedia, L'Elite Delhi Magazine, Hunter Beer and The Study School for their support.
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Percept Sports & Entertainment, a unit of Percept One, bagged the mandate of organizing and executing the Tetra Pak SAM (South Asian Market) Kick off 2016. The event took place on 1st March 2016, at the JW Marriot in Pune, and witnessed an attendance of over 600 people. The Tetra Pak SAM (South Asian Market) Kick off 2016 is an annual property which is held for the internal employees of Tetra Pak, celebrating the bond and the spirit of unity, motivating them to work together towards a common goal, and pacing them to reach Momentum. Tetra Pak is a multinational food packaging and processing company of Swedish origin with head offices in Lund, Sweden, and Lausanne, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice-cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers, and straw applicators. Percept Sports & Entertainment was responsible for conceptualizing, designing, planning and executing the entire event in JW Marriot, Pune. The scope of work included creating the stage design, creating the entire look and feel of the gala event, branding, and executing the overall flow of the show. To create a sporty ambience, a motion sensor based car racing booth was set up, replete with an Xbox driving mode and oculus which thoroughly wowed over the attending employees. Last year’s event theme was called "Build to Win” and was focused on giving the teams strategies to attain their goals. Given the fact that teams had successfully achieved their targets and were geared for bigger and better opportunities, this year’s conference theme was entitled “Building the Momentum" The ambience and the impression of the event were created to refresh and rejoice for the internal employees of Tetra Pak. It also reflected the theme ‘Building the Momentum’, in every aspect. The gala night was built upon the theme and called “Night of the Stars”, and saw enthusiastic employees performing flawlessly on stage even as their item numbers were judged by their cluster leaders. Commenting on this prestigious account mandate, Mr. Jayaram Nair, National Business Head, Percept Sports & Entertainment said, “The experience of the show was magnificent and left every attendee on a high, to build upon their positive achievements of 2015 and accelerate towards greater growth in 2016. Conceptualizing a parallel yet heightened theme for the event was the greatest challenge, which the Percept team successfully managed and delivered, as witnessed in the feedback from the Tetra Pak management team. I truly am overwhelmed by the dedication and hard work that our team put into pulling off a seamless event of such magnitude and stature.” “At Percept Sports and Entertainment we are always committed to creating unforgettable experiences for our clients. From brainstorming on the tiniest of requirements, to creating path-breaking themes and concepts, the team has worked tirelessly towards making this a grand and a successful affair,” said Divya Kapoor, Business Head, Percept Sports and Entertainment.
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