Hair removal brand, Veet, along with brand ambassador Shraddha Kapoor launched nationwide campaign #VeetGirlsOnTheGo in Mumbai. Encouraging girls to get camera-ready for their next summer beach vacation, the campaign will also give them an opportunity to take an all-expense paid holiday to Bali with their girl gang. To participate in the contest, girls needed to share a selfie with their gang of four girls.
The launch event was conceptualized and managed by Vibgyor Brand Services, an events and activations agency. The event began with dance performances by the girls and setting the stage for the grand entry of Shraddha Kapoor. Shraddha launched the new Veet Silk & Fresh range and also announced the nationwide campaign #VeetGirlsOnTheGo. Post this, Shraddha Kapoor along with some participants set to sail on a yacht. Emcee kept the atmosphere alive by engaging them with games, singing songs and taking pictures. To enable girls in their on-the-go lifestyle, Veet also launched a new Veet Silk & Fresh range, which works in just 5 minutes.
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