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EE News Desk
Procam International, promoters of iconic Standard Chartered Mumbai Marathon today announced the opening of the registration process for full marathon participation of the Standard Chartered Mumbai Marathon (SCMM) beginning 20th July 2016. The registrations were announced by the first citizen of the state, Honorable Governor of Maharashtra Shri. CH. Vidyasagar Rao during a ceremony held at the majestic environs of the Raj Bhavan. The event was also graced by Deputy Mayor of Mumbai Smt. Alka Kerkar, Ashish Shelar – MLA & Vice-President Mumbai Cricket Association, Rear Admiral S N Ghormade, Anurag Adlakha – CFO, Standard Chartered Bank, Chaitanya Sathe – Tata Consultancy Services, Vice President and Centre Head - Mumbai, Devendra Bharma - General Manager, Trident Oberoi, Mihir Doshi, Chairperson - United Way of Mumbai, Chaitanya Divan - Business Head Premium Sports, Star TV, Rahul Bose along with the face of the event John Abraham who united to applaud the continued support and momentum gained by the event in the last 13 years. As much a symbol of popularity as endurance, the SCMM online registrations and PO Box entries across different race categories will be accepted as mentioned below: · Full Marathon will remain open until Saturday, 25th November 2016 or when filled to capacity, whichever is earlier. The physical modes of registration at Standard Chartered Bank branches will close on Saturday, 17th September 2016 or when filled to capacity, whichever is earlier. · Half Marathon will open on Wednesday, 27th July 2016 from 10:00 am and close on Friday, 26th August 2016 or when filled to capacity, whichever is earlier. Dream Run, registrations will open on Monday, 29th August 2016, from 10:00 am and close on Wednesday, 31st August 2016. · Senior Citizens’ Run and Champions with Disability will open on Thursday, 1st September 2016 and close on Saturday, 17th September 2016, or when filled to capacity, whichever is earlier. Commenting on the occasion, Zarin Daruwala - CEO, Standard Chartered Bank stated, “The Standard Chartered Mumbai Marathon has gone from strength to strength for thirteen years now. It has gone above and beyond being a sporting event to a point where it elicits enthusiastic participation from the people of Mumbai, either as a runner or as a supporter of this annual event. Not only has this encouraged a culture of fitness, but importantly, it has also become a catalyst for community development as various social development organisations come together to support a wide range of causes. As we enter the 14th year of the Standard Chartered Mumbai Marathon, I am confident that the city of Mumbai will once again offer their unstinted support for this movement. The Marathon stands for so much of what we believe in: going the distance for our clients, for the industry, for the community; in other words, being ‘Here for good'.” In keeping up with expectations of the runners, this year the Full Marathon offers 5,000 running places, while 15,000 places will be available for the Half Marathon. The ever popular Dream Run will accommodate 20,200 participants. In keeping with its inclusive approach, 1200 entries will be permitted in the Senior Citizens’ Run and 300 entries for the Champions with Disability Event, putting the total number of entries accepted at 41,700. Expressing delight on the announcement, Anil Singh, MD, Procam International said, “The eminence of the Standard Chartered Mumbai Marathon is growing year on year, thanks to the support of the various city and state authorities, sponsors & partners and the runners. It is exhilarating to see both elite athletes and amateurs run shoulder to shoulder making the marathon not just a competitive race, but a towering community event that has today become a movement unto itself. This movement has today made running the largest participative sport in the country, the highest generator of awareness & funds for the NGO community with over 162 crores raised, and a boost for Indian athletes”. Face of the Event, John Abraham on his association with the event said, “It has been a pleasure and privilege to be part of such a celebrated event which brings together people from all walks of life. I especially admire the tenacity and resolve of those running the 42K and 21K and I urge the people of this country to take a step forward towards a healthier lifestyle and be part of this mega running revolution. I would also like to extend my best wishes to all those who will participate in the event in January.” The Full Marathon runners will be prioritized in four line up sections on race day as per the timing certificate submitted along with their applications, namely under 4 hours 13 minutes; 4 hours 13 minutes to under 4 hours 55 minutes; 4 hours 55 minutes to under 5 hours 37 minutes and 5 hours 37 minutes and above. The Half Marathon will be prioritized in seven line up sections on race day as per their timing certificates submitted during registration, namely under 1 hour 25 minutes; 1 hour 25 minutes to under 1 hour 46 minutes; 1 hour 46 minutes to under 2 hours 7 minutes; 2 hours 7 minutes to under 2 hours 28 minutes; 2 hours 28 minutes to under 2 hours 49 minutes; 2 hours 49 minutes to under 3 hours 10 minutes and 3 hours 10 minutes and above. Registration Avenues: 1. Online registrations can be done through the event website http://scmm.procamrunning.in 2. Duly filled entry forms with the requisite entry fee can be mailed to P.O Box No. 11017, Marine Lines Post Office, Mumbai 400 020 3. Mumbai residents can also deposit their entry forms with the requisite entry fees at 10 select Standard Chartered Bank branches, details of which are available on the event website. 4. Entry forms will also be available at select Standard Chartered Bank branches in Mumbai, Cigna TTK Health Insurance Company Limited in Andheri East, Mumbai, Asian Heart Institute in Bandra Kurla Complex, ASICS Store Linking Road and Pheonix Mall, Mumbai and the United Way of Mumbai office at 309 Nirman Kendra Premises Co-op Society Ltd., Dr. E Moses Road, Mahalaxmi Estate
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Sunburn has not only considerably contributed to the goa’s economy, but has also put India and particularly Goa on the world map as a mecca for dance music enthusiasts. The festival has also helped provide local employment and boost resident businesses. Sunburn officials are currently in talks with the Goa government and a conclusion on the same is expected soon. While other venue options are being evaluated to give fans a grand experience for Sunburn 10, there wouldn’t be a change in the dates. The festival organizers have urged fans to be patient and have assured the wait will be well worth it. As a part of the 10th year celebration, Sunburn will give fans a larger than life experience with added incentives including a cashless experience with the tech-equipped Sunburn Smart Band which will allow them to avail entry into the festival zone, purchase F&B and merchandise at the festival without the hassles of credit cards or cash. In addition fans can expect a world class experience with on-site camping options, the fan village, an extensive array of food courts, 40+ experience zones, flea markets, chopper rides, after parties among others. Karan Singh, CEO, Sunburn states, “Sunburn 2016 will take place as scheduled from 27th to 30th December. This is undoubtedly our biggest year and the celebrations will only get bigger with our promise of giving our fans one of most memorable experiences ever. Our fans are our number one priority and we are excited to see their support as they continue to engage with us on a daily basis. Since a massive festival like Sunburn takes months of preparations, we are reviewing all our viable venue options while Goa has always been home and will always be our first choice and we continue to do all we can to make Goa happen. We’d also like to thank our partners and sponsors for being a part of our journey and look forward to their continuing support in the seasons to come” Season 9 saw a record breaking attendance of over 350,000 footfalls for the 4 day festival with fans pouring over from over 52 countries. It also saw one of the best global artist line-up with headliners such as DVLM, Kygo, Martin Garrix and David Guetta among others.
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Inextis Events created a customer experience drive for the brand new zippy car, Tiago from Tata Motors. Tata Motors is on a journey of transformation for changing the perception of the people towards its passenger cars category. Tiago has been positioned as the car of the youth. The brief given to Inextis was to design a powerful campaign, which would successfully expand their footprint of Tiago on the city roads, and since it was the first customer engagement event for Tiago owners it had to have the best features of the car i.e. design, technology and excellence. Inextis Events created an experience stemming from the brief given and designed the “Fantastico Tiago Drive”. Fantastico visuals were designed for the cars, right from painted tyres, branded flags and a larger than life cutout of #TiagoItsFantastico specially designed to generate a photo opportunity. To ensure the best use of technology during the event, the agency brought out Go Pros, 5D Cameras and Drones which were used to capture the entire event and to grab customer testimonials. Visualization was used for highlighting the various brand attributes of Tiago through various engagements. Right from the trendy Tiago wrist bands at registration, to innovative photo ops and funky printed mugs. Even the route for the drive was selected to give the consumers the joy of driving with the Tiago family for the first time and to provide the best driving experience. Innovative and youthful games were played at the finale of the drive. The Fantastico Tiago Drives was held in two cities Mumbai and Bangalore on the 12th and 19th of June respectively. Mumbai on 12th June – a 16.2 kms drive that had 42 Tiago owners with their families being a part of the Fantastico Drive the event witnessed an attendance of 100 people. Bangalore on 19th June – was a 12 kms drive that had 54 Tiago owners and with their families being part of the Fantastico Drive the event witnessed an attendance of 250 people The campaign was also backed by radio, with RJs from Big FM on-ground to facilitate customer experience on air. Live bytes were captured throughout the event and customer testimonials were aired online. The entire experience was also amplified by the digital team with live tweets being broadcasted. Speaking of the Association Mayank Prakash, Marketing Manager, Tata Tiago said, “Inextis events have helped us in executing brand activations for multiple brands in the past. The quality of work is exceptional and the team is very responsive and dependable. Keeping all this in mind, we chose to go ahead with Inextis events to execute Fantastico Tiago Drives. The event was planned well and all the deliverables were met. I though the team was very flexible and therefore they had the bandwidth to adjust to last minute changes and pull off a great event. The highlight of the event was that towards the end of both Mumbai and Bangalore drives, we were able to delight 100s of our early Tiago customers and their families and marked the start of a lifetime relationship with them.” Dhruv Davar CEO Inextis Events Pvt Ltd quoted “It’s always fun working with TML, given the long standing relation there’s a lot of trust that the brand has on Inextis which allows us to stretch our wings. The biggest challenge in such an event is along with fulfilling the objective of the event, you have to be extremely conscious about the customers experience every step of the way. Understanding how Tiago is so exciting on social media, as an on ground agency there’s flexibility required in working with other stake holders i.e Creative, Media & Digital teams. Given the fact we had done a rally for Tata Zest earlier this year, which got Zest and Inextis into the Asia Book Of Records the experience came handy to be able to execute back to back events of such a magnitude within 7 days lead time.”
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After two successful editions in the last two years, Taiwan Excellence in India announced the third stint of their gaming tournament– the Taiwan Excellence Gaming Cup (TEGC). The worldwide championship is back this year on a much larger stage. This year, four more cities have been added to its itinerary and the TEGC will now be hosting elimination rounds in Bangalore, Chennai, Hyderabad and Kolkata, in addition to Mumbai and Delhi. The tournament will challenge DOTA 2 gamers to battle for the revered cup and winners will take home a cumulative cash prize of Rs 5 lakh. The tournament is divided into two rounds for each city- Eliminations and a Grand Finale – with the former being conducted from select offline venues as per a pre-set schedule. The Taiwan Excellence Gaming Cup is a venture by the Taiwan Excellence- an initiative of Taiwan’s Bureau of Foreign Trade, MOEA and executed by the Taiwan External Trade Development Council (TAITRA). It represents the innovative and technological image of Taiwan’s most competitive industries and is a symbol of reliability, innovation and tremendous value. To participate in the contest, enthusiasts can register on http://www.tegamingcup.com/#Schedule. However, it should be noted that registering online does not mean a team slot is confirmed. Participants will have to be present with their teams at the venue between 10 am and 12 pm on the first and second day of the event to get a registered slot confirmed. Registrations will close on the second day of the event once the slots are full. Speaking about the TEGC, Mr. Michael Lin, Director of the Taipei World Trade Centre Liaison Office in Mumbai said, “We have had an incredible response for the TEGC in the past two years. Gamers from across the country have converged on this one platform to display their skills and it has been an action-packed gaming carnival. This year, we are bringing out a bigger edition of the event. There is a lot more in store for enthusiastic gamers from significant cash prizes to a championship title to some other amazing goodies. I hope the teams are ready to battle it out with their dynamic strategies.” This year too TEGC has attracted several new brands as sponsors including Acer, Adata, Asus, D-Link, Genius, Gigabyte, InWin, MSI, Optoma, Thermaltex, Transcend, and Zyxel. There will be a hi-tech exhibit of some of the latest products from Taiwan Excellence, including gaming laptops and gaming peripherals during the Grand Finale. It’s the best chance to experience Taiwanese gaming technology. The TEGC is one of the few gaming tournaments in the country that utlizes these uber-cool brands to form a partnership and collaborate to bring something special for the players. With big names endorsing the Cup, passionate gamers indeed have a lot to look forward to. The gala challenge will see games like DOTA 2 (Steam version), Competition method: 5 versus 5 (team play, 5 players per team); and Game Mode: Captains Mode (CM) being played. This year, elimination rounds will be held first in Delhi between July 29th and 31st followed by Hyderabad between August 5th and 7th. Then Mumbai between August 12th and 14th, Bangalore between August 19th and 21st, Chennai between August 26th and 28th, and Kolkata between September 2nd and 4th. After the eliminations, 12 teams will qualify from the six locations to play in the Grand Finale that will also be streamed live on Twitch TV. The Grand Finale will be held on September 16th and 17th in Mumbai and will be a two-day long ‘League of Excellence’ festival open to all interested audiences at a central venue. The event will be streamlined live on Twitch TV. The prize money too is bigger this year with a total cash prize of Rs. 5 lakh to be won. All 12 teams qualifying for the finale will win guaranteed cash prizes. The winning team will take home a cash prize of Rs. 2 lakh. The team winning the second spot will get a cash prize of Rs. 80,000, while those winning the third and fourth spots will take home Rs. 40,000 each. The fifth and the sixth spot winners will take home Rs. 25,000 each. The seventh and eighth spot winners will take home Rs. 20,000 each and the ninth, tenth, eleventh and twelfth spot winners will take home Rs. 12,500 each.
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BW Businessworld is all set to launch its 12th edition of the Marketing Whitebook (MWB) in New Delhi on 21 July 2016 at Hotel Radisson Blu Mahipalpur. The book will subsequently be launched on 27th July 2016 at Hotel ITC Grand Central, Mumbai. First released almost a decade ago, MWB is the authority on the landscape of marketing in India and has evolved as an essential comprehensive guidebook for marketers and B-school students. Throwing up sharp insights on new trends and changing consumer behavior the book is positioned as a vital tool for navigating today's complex marketplace. The power-packed conference will see the convergence of top marketers, industry experts and marketing professionals all under one-roof to analyze and forecast the landscape of marketing in the country. The agenda for the event in Delhi is as follows: 2.30 PM Registration 3.00 PM Welcome Address Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld 3.15 PM Knowledge Address: The Game Changers Of Marketing Evolving consumers are looking for disruptive solutions & large corporates are paying close attention to where these solutions will come from…. What lies ahead the business of marketing Prasun Basu, President, Nielsen South Asia 3.30 PM Lion's Den: Creativity As A Game Changer A look at some of the winning work at Cannes Lions International Festival of Creativity & why it was a game changer for the brand Josy Paul, Chairman & Chief Creative Officer, BBDO India 4.00 PM The Medium, The Message & The Purchase Ecommerce has changed the way India is buying, and responding to ad messages. The much awaited convergence of message and platform is becoming a reality, bringing various implications. Debojo Maharshi, Chief Marketing Officer, SpiceJet Gaurav Kachru, CEO, Zee Shopping & Seed Stage Investor Rahul Gautam, Vice President, Marketing, Ford India Shivjeet Kullar, Founder, Adytude.com Shubhodip Pal, Chief Operating Officer, Yu Televentures, Micromax In conversation with: Anupriya Acharya, CEO, Publicis Media India 4.45 PM Networking Break 5.00 PM Leadership Roundtable: Eyeing Game Changing Tactics From employing digital to democratising consumers via newer media forms, marketers are constantly thinking out of the box to create brand love. What are some of the recent clutter breaking initiatives…. Debabrata Mukherjee, Vice President, Marketing & Commercial, Coca-Cola India & Southwest Asia Rajat Mehta, President & Country Head - Brand, Digital & Retail Marketing, YES BANK Sundar Mahalingam, Chief Strategy Officer, HCL Corporation & Shiv Nadar Foundation In conversation with: Anita Nayyar, CEO, Havas Media Group 5.30 PM Leadership Panel: Marketing In A New Tech Driven India What does a tech driven market – whether it is in context to mobile and videos or AI and VR – mean for marketers in India? What are the new opportunities & why should these bring incremental returns to marketers Atulit Saxena, Chief Operating Officer - Brands, Future Brands Kartik Sharma, Managing Director, Maxus South Asia Naveen Kukreja, Group Chief Marketing Officer, PolicyBazaar Prashant Singh, Managing Director, Nielsen South Asia Sanjay Menon, Head - Global Service Lines, SapientNitro In conversation with: Ramesh Jude Thomas, President & Chief Knowledge Officer, Equitor 6.15 Networking Break 6.30 PM Keynote Session: Gearing Up For A Consumer-First World A fireside chat with a Business Leader on trends that are changing the consumer outlook in India, and how it affects businesses Suresh Narayanan, Chairman & Managing Director, Nestle India In conversation with Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld 7.00 PM Businessworld Marketing Whitebook Unveiling
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Confluence- the Festival of India in Australia yesterday launched a new website which will engage audiences nationwide and host highlights and detailed information on this celebration of Indian art and culture. Announced by Prime Minister Narendra Modi during his visit to Australia in November 2014, the festival takes place over ten weeks through August – November this year, showcasing rich and diverse dance, music, theatre and visual arts from India. It also includes conferences and workshops that share insights into traditional and contemporary Indian culture and its confluence with Australia’s curious and congenial populace. The six-city festival is the most significant exhibition of Indian arts and culture ever to be staged in Australia, involving world-class performers well beyond Bollywood alone. From the classical to the contemporary, Confluence is a showcase of the stunning and vibrant variety of India’s artistic cultures and traditions. A key component of the festival is collaboration with Australian artists, such as a joint performance by the Indian spiritual music group Sonam Kalra & The Sufi Gospel Project and Australian musician Ashlee Clement along with a didgeridoo player. Renowned Indian cartoonist Ajit Ninan will discuss political humour with counterparts like David Pope and Mark Knight. “But can we have a conversation between India and Australia without even a passing reference to bat and ball? I think not! Cricket Connections is a multimedia narration of that unique thread that binds us like no other,” said Navdeep Suri, the High Commissioner of India in Australia. The website will draw attention to the festival highlights, which include theatre performed through life-sized puppets, an Indian take on Shakespeare’s Twelfth Night, an exhibition on the philosophy of Gandhi – the global icon of equality, nonviolence and peace, a musician who blends rock with Indian folk and a 5000 strong Bollywood flash mob on the Opera House forecourt. “From the Opera House in Sydney to Federation Square in Melbourne, from QPAC in Brisbane to the Festival Centre in Adelaide, from the Old Parliament in Canberra to the State Theatre in Perth, the Festival of India will enthrall audiences, foster collaborations between our artists and create cultural bonds like never before,” Commissioner Suri said. Confluence - the Festival of India in Australia will have a strong and positive impact on the bilateral relationship, fostering mutual cultural connections, promoting tourism and migration and highlighting business opportunities between Australia and India.
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Leveraging its strong local lineage coupled with its multi-channel agency strength, DDB Mudra Group has won the Managed Marketing Services mandate for SAP India following a multi-agency pitch. The agency has created a bespoke infrastructure to drive Creative & Content Development, Digital & Social Media Marketing, Tele-Marketing and Audience Engagement, Experiential Marketing & Event Design along with program management functions of the brand with an integrated approach. Team SAP includes over 50 experts, spread across 3 DDB Mudra locations from across the country, who are responsible for focused and relevant content creation for various marketing functions from a B2B perspective. Led by Ashwani Dhingra, Senior Vice President, DDB Mudra North, this team has been setup with a vision to create a set of competency centres across major marketing domains and to cater to the dynamic needs of the brand. Quoting on the partnership, Rajesh Kumar, Vice President- Audience, Industry & Digital Marketing. SAP - Asia, Pacific & Japan, said “Delivering experiential marketing in today’s omni-channel environment requires deep expertise as well as scale. DDB Mudra Group’s long standing presence in this market, talent & commitment to this partnership gives us confidence in beginning this journey together”. Quoting on the partnership, Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group said, “This is one of the most challenging yet exciting assignments I have been associated with in recent times. An engagement of this nature for a B2B brand is a rarity in the agency landscape. The Managed Marketing Service model is also in line with the Global Alignment of SAP with the Omnicom Group.” Added Vandana Das, President, DDB Mudra North, “Winning the SAP business has indeed been a triumph for us. Creating a Managed Marketing Services model to provide an end to end B2B solution is quite a unique concept in the agency environment and I am proud that DDB Mudra North has got this wonderful opportunity. We have the infrastructure and the talent to support the challenging requirements & with great business partners at SAP, we are aiming for nothing less than success.”
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In a bid to explore opportunities in tourism promotion, the ministry of external affairs has decided to hold the country's first SAARC Tourism Summit in Aurangabad, the tourism capital of Maharashtra in the second week of October. The announcement of the two-day summit, also being aimed at tapping FDI under Make in India and Make in Maharashtra schemes was made by Smt. Valsa Nair Singh, IAS, Principal Secretary Tourism and Culture, Government of Maharashtra at the Sensitisation Session on Aurangabad Tourism Development Program organised by the State Government, Maharashtra Tourism Development Corporation (MTDC) and the Confederation of Indian Industry in Aurangabad on Monday 4th July, 2016. Highlighting the reasons behind the decision to host the summit in Aurangabad, Smt. Valsa Nair Singh, IAS, Principal Secretary Tourism and Culture, Government of Maharashtra said “The Ajanta-Ellora caves have always remained the biggest tourism attraction in the state among foreigners and Indians. The historical silk route and connect of the place with the Buddhist circuit across world, including China, is significant. Ajanta also has one of the world's best visitors centre with several life size replicas of Padmapani (sculptures of Buddha). All these are reason enough for Aurangabad to be the preferred choice. The conference aims at promoting Aurangabad and other destinations of Maharashtra.” “The Department of Tourism (DoT) is trying to seek appointment of Prime Minister Narendra Modi to inaugurate the event. On the first day, officials from SAARC (South Asian Association for Regional Cooperation) countries, which include Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka, would attend the conference. On the second day, the ministers of tourism from these countries and from Indian states would participate.” said Smt. Valsa Nair Singh. The Principal Secretary, Tourism and Culture added “The coming two years are very important for the progress and prosperity of the tourism sector. The year 2017 will be celebrated as Visit Maharashtra Year and the year 2018 we will be celebrating completion of 200 years of the discovery of the world heritage Ajanta Caves by British officer John Smith. A campaign to promote tourism destinations of Maharashtra all over the world will be undertaken aggressively under Visit Maharashtra 2017. In 2018, many events will be hosted to attract international and domestic tourists to Ajanta and other destinations of the city. There is a huge scope to organise Food Festival and Handicraft Festival in the city, apart from Golf Tourism. A proposal to set up Buddhist Centre on MTDC's 900 acres land at Ellora is under consideration." The announcement of providing financial assistance upto Rs 50 lakh to the desirous persons in the tourism business set up under Start Up scheme was also made. The three-day Ellora-Ajanta Festival will be held with the help of the MTDC from October 14 to 16, said the principal secretary suggesting the Aurangabad Municipal Corporation to run an excursion bus to conduct City Tours connecting all the tourist places. She also underlined the need of enhancing the air connectivity of Aurangabad with cities like Jaipur, Udaipur, Nagpur and Pune other than Mumbai, Delhi and Hyderabad. Mentioning the need for hosting film shootings at Ellora, Ajanta and other important places in Aurangabad, Smt. Valsa Nair Singh commented “The countries like Switzerland and Spain witnessed a boom in tourism due to film shootings. A beeline was formed to see the tomb of Mastani due to Bajirao Mastani film. The shooting of one big budget film featuring big stars like Shah Rukh Khan in Aurangabad will give a major boost to the tourism sector.”
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Put together by Event Capital and TM Talent Management,‘Bollywood Music Project’ has been conceptualized as a 2-day music festival in collaboration with 30 Bollywood music icons to create an experience that is quintessentially Bollywood. The multi-genre, multi-stage festival will be held on Sept 30-Oct 1 in Mumbai. Giving a peek into the upcoming Bollywood Music Project, Swaroop Banerjee, CEO, Event Capital said, “The Bollywood Music Project is a joint initiative by TM Talent Management and Event Capital. Since, Bollywood doesn’t have a music festival of its own - that’s how the idea came in. We have numerous Bollywood artists doing solo Global Tours like Arijit Singh and AR Rahman, but we don't have a festival, which represents these legends on a common platform. The reason it's named Bollywood Music Project is because it's going to be bigger and better in the future. Mumbai will be the host city forever, but in the later years, we will take the format globally, especially to the Middle East." Tarsame Mittal, Founder, TM Talent Management shared, "Over a billion people across the globe listen to Bollywood music, but there has been never a solely Bollywood music festival. And, therefore, the thought of bringing them under one big canopy by staging 30 Bollywood musical icons across 3 stages with assorted genres of music for two consecutive days, which will witness a huge number of happy people and amazing music." Adding to this, Swaroop said, “The 2 days are going to be epic; you will see the music legends doing experimental stuff; there will be a stage with an alternative music, another will have experimental music and the main stage will present commercial music." The line-up will be announced soon which will be a mix of established and emerging talents from across the Indian music arena.
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We have seen many battles on fields, looking at its historical references and epics, but battle of flavors? Doesn’t it sound unheard of? Not any more, thanks to New Saffola Masala Oats Chef’s Choice, Chinese and Italian Variants. The launch was marked by a battle between two sets of talented celebrity chefs and top food bloggers of the country. Two teams got together to settle the everlasting debate on whether it is Chinese or Italian in one of the first of its kind food truck challenge in India. 6 bloggers, 2 teams and 3 celebrity chefs - Ambience Mall Gurgaon experienced India’s fiercest culinary battle on Saturday; a battle between flavors, a battle against junk food and unhealthy snacking. While it all began with the launch of Chef’s Choice range witnessing top bloggers flying in from across the nation, six winners qualified for the final and last leg of this culinary extravaganza- the Food Truck Challenge organized today. Fought between Chef Saransh leading the Chinese Food Truck and Chef Shipra mentoring her Italian food brigade, both the teams presented some unthinkable chatpata snack dishes loaded with the goodness of oats. Saransh prepared ‘Chinese Ghotala’ which was devoured by Chinese food lovers. On the other hand ‘A Nutty Affair’, Shipra’s special became a super hit among Italian food enthusiasts. At first the people could not believe it had been made out of Saffola Masala Oats. ‘If oats could be this tasty, I don’t mind switching my snacking habits’, said an ecstatic member from the audience. “I would like to thank Saffola Masala Oats for giving me this exciting opportunity of running my own Food Truck. It was great churning out some interesting guilt-free Chinese dishes. Gone are the days when healthy was not considered tasty. I am all charged up to say no to junk food with Saffola Masala Oats, and I am sure we have inspired many more today to adopt healthier eating habits,” said Chef Saransh Goila, who was leading the Chinese food truck comprising of Adarsh Munjal from the Big Bhookad, Saloni Malkani from FBAI and Priya Sharma from Mumas Food Diary. Chef Shipra Khanna was leading the Italian food truck which comprised of Kumar Jhuremalani from Pet Pujaris, Sayantani Mahapatra, of A Homemaker's Diary and Shivangi from Shivangi Reviews. She looked overwhelmed by response to her Food Truck and commented “I loved the concept and the fact that so many people came to try our delicious snacks made out of Italian flavored Saffola Masala Oats. It shows that people are moving away from unhealthy fast food to healthier alternatives. The consciousness is there, it’s just that it needs to be practiced more often. With Saffola Masala Oats, it’s quite easy to stick to your favorite taste without compromising on your health needs.” Chef Kunal Kapoor acted as the perfect mentor and judged the teams, declaring Team Chinese as the winner. The Chinese Hearty Dragons made some exotic dishes to fill the Ambience mall periphery with interesting aroma which attracted many consumers. Needless to say, they loved the dishes and were craving for more. Talking about the initiative, he said, ‘It’s important that we integrate healthier snacking habits in our lifestyle at an early stage. With the growing instances of lifestyle disorders, #BreakUpWithJunk is the need of the hour. Today, we showed everyone that one can satisfy cravings for their favorite flavors through Saffola Masala Oats without having the guilt of eating heavy snacks. I am sure with our food trucks we’d be able to spread out this message far and wide.” The three winners of this event will feature in the ‘Crave No More’ segment presented by Saffola Masala Oats show aired on Living Foodz.
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