BW Businessworld is all set to launch its 12th edition of the Marketing Whitebook (MWB) in New Delhi on 21 July 2016 at Hotel Radisson Blu Mahipalpur. The book will subsequently be launched on 27th July 2016 at Hotel ITC Grand Central, Mumbai.
First released almost a decade ago, MWB is the authority on the landscape of marketing in India and has evolved as an essential comprehensive guidebook for marketers and B-school students. Throwing up sharp insights on new trends and changing consumer behavior the book is positioned as a vital tool for navigating today's complex marketplace. The power-packed conference will see the convergence of top marketers, industry experts and marketing professionals all under one-roof to analyze and forecast the landscape of marketing in the country.
The agenda for the event in Delhi is as follows:
2.30 PM Registration
3.00 PM Welcome Address
Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld
3.15 PM Knowledge Address: The Game Changers Of Marketing
Evolving consumers are looking for disruptive solutions & large corporates are paying close attention to where these solutions will come from…. What lies ahead the business of marketing
Prasun Basu, President, Nielsen South Asia
3.30 PM Lion's Den: Creativity As A Game Changer
A look at some of the winning work at Cannes Lions International Festival of Creativity & why it was a game changer for the brand
Josy Paul, Chairman & Chief Creative Officer, BBDO India
4.00 PM The Medium, The Message & The Purchase
Ecommerce has changed the way India is buying, and responding to ad messages. The much awaited convergence of message and platform is becoming a reality, bringing various implications.
Debojo Maharshi, Chief Marketing Officer, SpiceJet
Gaurav Kachru, CEO, Zee Shopping & Seed Stage Investor
Rahul Gautam, Vice President, Marketing, Ford India
Shivjeet Kullar, Founder, Adytude.com
Shubhodip Pal, Chief Operating Officer, Yu Televentures, Micromax
In conversation with: Anupriya Acharya, CEO, Publicis Media India
4.45 PM Networking Break
5.00 PM Leadership Roundtable: Eyeing Game Changing Tactics
From employing digital to democratising consumers via newer media forms, marketers are constantly thinking out of the box to create brand love. What are some of the recent clutter breaking initiatives….
Debabrata Mukherjee, Vice President, Marketing & Commercial, Coca-Cola India & Southwest Asia
Rajat Mehta, President & Country Head - Brand, Digital & Retail Marketing, YES BANK
Sundar Mahalingam, Chief Strategy Officer, HCL Corporation & Shiv Nadar Foundation
In conversation with: Anita Nayyar, CEO, Havas Media Group
5.30 PM Leadership Panel: Marketing In A New Tech Driven India
What does a tech driven market – whether it is in context to mobile and videos or AI and VR – mean for marketers in India? What are the new opportunities & why should these bring incremental returns to marketers
Atulit Saxena, Chief Operating Officer - Brands, Future Brands
Kartik Sharma, Managing Director, Maxus South Asia
Naveen Kukreja, Group Chief Marketing Officer, PolicyBazaar
Prashant Singh, Managing Director, Nielsen South Asia
Sanjay Menon, Head - Global Service Lines, SapientNitro
In conversation with: Ramesh Jude Thomas, President & Chief Knowledge Officer, Equitor
6.15 Networking Break
6.30 PM Keynote Session: Gearing Up For A Consumer-First World
A fireside chat with a Business Leader on trends that are changing the consumer outlook in India, and how it affects businesses
Suresh Narayanan, Chairman & Managing Director, Nestle India
In conversation with Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld
7.00 PM Businessworld Marketing Whitebook Unveiling
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