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EE News Desk

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EE News Desk

Latest Articles By EE News Desk

NBA & BFI Introduce ACG Jr. NBA Program With Skechers

The program is a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country

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UST Retail GenAI To Optimise Customer Experience

Purpose-built for retailers, the UST Retail GenAI Platform delivers comprehensive tools to optimize every facet of retail operations

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Radisson Hotel Group Gets Into Partnership With Bengaluru Football Club

This collaboration marks a significant step in the Group’s commitment to fostering sports hospitality in India

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Škoda Auto India Collaborates With Harun Robert For Kylaq’s Camouflage

Harun Robert a.k.a Rob will be conducting an interactive session with Fans of Škoda to come up with a design for the camouflage that the Kylaq will wear as it undergoes further testing in India

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FabriCare’s Blackout Curtains’ Campaign Brings Darkness Alive With Alia Bhatt & Ranbir Kapoor

This campaign has been directed by Karan Johar, under his banner Dharma 2.0 and conceptualised by 82.5 Communications, and highlights FabriCare’s innovative blackout fabrics with the theme “Pitch Dark. Anytime.”, set against the backdrop of everyday life at home

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‘Hyundai Spotlight Concerts’ Makes A Comeback With Second Edition

These live concerts will be organised across six cities including Chennai, Mumbai, Guwahati, Chandigarh, Bangalore and Ahmedabad - and will feature some of India’s most renowned performing artists and musicians such as Sonu Nigam, Neha Kakkar, Shankar Ehsan Loy, Papon, Andrea Jeremiah and others

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Wella Professionals Reveals New Range In Exclusive Event

The launch event of the Wella Professionals range took place at the St Regis, Mumbai on 9 September, 2024 and was attended by former Miss World and Bollywood actress Manushi Chillar

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Shriram Finance Ropes In Rahul Dravid As Brand Ambassador

This partnership not only strengthens Shriram Finance’s mission to positively impact the financial well-being of individuals and businesses in India but also reinforces its commitment to the values of trust and reliability that Dravid personifies on and off the field

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Britannia’s 50-50 Chief Selector Campaign Asks Consumers To Create Biscuit Shapes

Conceptualised by Schbang, this campaign is a natural extension of Britannia’s long-standing tradition of putting consumers at the heart of its innovation

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Posterscope India Crafts Ganesh Idol From Havells Wires; Unfurls ‘Safety Cha Deva' Campaign

The campaign promotes the brand's safe electrical products through innovative outdoor advertising, ensuring homes remain protected from fire hazards

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