NBA & BFI Introduce ACG Jr. NBA Program With Skechers

EE News Desk Sep 14, 2024

The program is a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country

The National Basketball Association (NBA), ACG, a global leader in pharmaceutical solutions, and the Basketball Federation of India (BFI), the governing body of basketball in the country, have announced the launch of the ACG Jr. NBA program, a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country. Skechers will serve as the official kit partner of the program and provide high-quality gear for the participants.

The ACG Jr. NBA program will feature boys’ and girls’ divisions with teams representing schools from across the country and tip off on 24 September, 2024 with tournaments in Chennai and Mumbai before visiting Aizawl, Delhi, Kolkata and Ludhiana. The top eight boys’ and girls’ teams from each city will then compete in a league phase within each city that will see the top three boys’ and girls’ teams and one all-star team from each of the boys’ and girls’ divisions advance to the league finals early next year. The dates of the remaining city tournaments and league phases, and the dates and location of the league finals, will be announced at a later date.

In addition to the ACG Jr. NBA program, the collaboration aims to enhance youth basketball development at the local level, expand elite talent identification nationally, and provide new development opportunities for players, coaches and referees at all levels. The collaboration builds on the prior association between the NBA and ACG that included the launch of ACG-NBA Jump, a nationwide basketball talent search program and marks the first time BFI will serve as an ACG Jr. NBA partner.

The announcement was made at a press conference in Mumbai by Aadhav Arjuna, President, BFI; Rajah Chaudhry, Strategy Head, NBA Asia and Country Head, NBA India; Alex Robertson, Chief Marketing Officer, ACG and Rahul Vira, CEO, Skechers South Asia.

Chaudhry mentioned, “There is tremendous momentum for basketball and the NBA in India, and our collaboration with ACG, BFI and Skechers will significantly drive participation and improve talent development at the youth level across the country. Over the past decade, we’ve engaged millions of children through the Jr. NBA program, and we look forward to expanding our development efforts in India alongside our partners and providing more opportunities for boys and girls to play the game and maximize their potential.”

Karan Singh, Managing Director, ACG said, “Through the ACG Jr. NBA program, we are taking a significant step in empowering the next generation of basketball players in India. This initiative goes beyond the game – it’s about building character, instilling values, and offering young athletes a platform to grow and shine. By working with the NBA and BFI, we are committed to creating opportunities for these players to learn from the best and pursue their dreams. As we launch the largest school-based basketball program in India, we’re excited about the potential we’re unlocking. This program represents our continued dedication to grassroots development and fostering excellence both on and off the court.”

Arjuna added, “Our association with the NBA underlines our joint dedication to nurturing talent and elevating basketball to unprecedented heights nationwide. The NBA’s efforts to bolster grassroots basketball development in India have been truly commendable. We’re excited to work closely with the league to inspire and empower generations of basketball enthusiasts, fostering a culture of excellence both on and off the court. Programs like the ACG Jr. NBA will enhance students’ skills and motivation while introducing more children to the game in a fun and interactive environment. Additionally, it will serve as a hotspot for talent identification and development and help establish a sustainable pipeline of elite-level Indian players.”

Vira pointed out, “As elite professionals like Joel Embiid and Julius Randle compete in Skechers Basketball sneakers in the NBA, we are excited to collaborate with the league to bring our footwear and apparel to the next generation of basketball talent. We look forward to enhancing the game for the ACG Jr. NBA players through innovative, comfortable, and high-quality gear delivering ‘Comfort That Performs’ on the court. Together, we aim to create a memorable program that not only inspires but also empowers young athletes to reach their full potential.”

The Jr. NBA program has reached more than 14 million youth and 15,000 physical education instructors across 35 cities in India since 2013. The ACG Jr. NBA program is part of the NBA’s broader basketball development initiatives in India that include NBA Basketball School, a network of tuition-based basketball development programs open to male and female players ages 6-18, and Basketball Without Borders Asia, the NBA and FIBA’s global basketball development and community outreach program that has been held in India twice.

Players, coaches, and families can learn more about this year’s ACG Jr. NBA program by following the NBA’s social media channels in India across Facebook, Instagram, and X. Fans can also download the NBA App for the latest news, updates, scores, stats, schedules, videos and more.