Zomato Unveils ‘Book Now, Sell Anytime’ Feature

EE News Desk Aug 29, 2024

In its post, the company mentioned that the new feature was designed to address customer worries about changed plans and ‘unknowns’ when booking a ticket in advance

Zomato, the food aggregator, has set foot into the entertainment and ticketing space and will be offering customers a new feature to book tickets, called 'Book Now, Sell Anytime'.

The company announced the new feature in a blog post promising a ‘seamless, secure and stress-free ticket booking experience’.

In its post, the company mentioned that the new feature was designed to address customer worries about changed plans and ‘unknowns’ when booking a ticket in advance.

So, if one books a ticket in advance, and wishes to sell it off later due to any reason, the 'Book Now, Sell Anytime' feature allows customers to book the ticket and ‘re-sell’ it on the Zomato site itself. Zomato claims this is the first of its kind initiative by an Indian ticketing platform.

Customers can buy tickets to an event listed on the Zomato app as it goes live for sale.

If the customer’s plans change, he/she can list their ticket on the Zomato app at his/her chosen price for a price lower or higher than their original purchase price (capped at 2x of the current phase price live on the ticketing platform).

Once another customer purchases this listed ticket, the seller’s ticket is cancelled, and a new ticket is issued to the customer purchasing this ticket — issued and authenticated by Zomato.

The seller will get the full value of the listed price transferred to the preferred payment method (subject to applicable taxes).

“Our hope is that this feature is utilised for the right reasons by genuine customers. We also want to ensure this does not promote ill practices in the events industry, such as black market touting or unfair pricing,” Zomato said in its statement.

A customer is permitted to purchase up to 10 tickets per category, which can then be listed for sale.

Zomato will constantly monitor the platform so that customers do not take advantage of the feature.

A maximum limit will be set for each event.

“We hope this new feature empowers customers and removes second-guessing about being able to book tickets in advance. The feature will go live on the Zomato app for the Zomato Feeding India Concert a couple of weeks before the event,” the company added.

Zomato also stated that it will ‘grow and evolve’ the feature and it may look different in the future.