Wella Professionals Hosts India's Biggest Online Hair Color Event for the Salon Community

With the COVID-19 pandemic, the salon industry has been massively impacted owing to the restrictions imposed on salon operations. In such times, global hair care, color and styling brand - Wella Professionals continues to support the salon industry and more importantly the community of hairdressers. As a symbol of solidarity, the brand decided to make their Illuminage launch event, an industry open event. Anyone and everyone could join the event and learn the new age Balayage hair color techniques with Wella’s newest salon offering - Illuminage. 

The session covered 5 looks over 3 separate techniques to help salons as they begin reopening across the country. Renowned hairstylists Natasha Naegamvala (25+ years of experience in hairdressing); Elton Steve (20+ years of experience); Rohan Patel (15+ years of experience) demonstrated techniques of Illuminage. They covered detailed techniques to do a No-Bleach-Balayage, Illuminage service for natural-looking, gentle face-framing and seamless highlights; High Drama Illuminage for expressive layers, eye-catching indulgent result. 

The virtual event was attended by over 6,000 hairdressers from across the country. Manish Bhagat, GM, Wella Company (Indian Subcontinent) opened the event “At the Wella Company, we are committed to make change for the hairdressers’ community and beauty industry as a whole. Along with other initiatives towards the community, we have launched our most awaited colour collection with next generation Balayage techniques this month. The sole aim of this launch is to empower stylists with enhanced skills and support the professional community at a time when they need it most. Therefore, this first-of-its-kind, India's Biggest Online Hair Colour Event has been kept open for all members of the industry, at no charge. Education is at the heart of it all; hairdressers need inspiration to be able to come back to salons with more passion than before. As an industry leader, present in over 100 countries, with a 140-year heritage of leading innovation and inspiration, the Wella family is focused on the success of its partners and the industry at large, especially in these trying times.” 

Five gorgeous beauty influencers - Sakshi Sidwani, Somya Gupta, Nidhi Shetty, Esha Shetty, Srishti Chhabria collaborated with Wella Professionals to flaunt Illuminage Looks, created by popular artists Natasha Naegamvala, Elton Steve and Rohan Patel.