Walkers & Co Celebrates The Spirit Of ‘Keep Walking’ In A New Collaborative Anthem

Walkers & Co., Johnnie Walker Refreshing Mixer’s newest platform, brings together the epic John Legend, the second youngest and the first black man to win EGOT (Emmy, Grammy, Oscars, and Tony) awards, along with the pioneering, brave Indian woman rapper, Raja Kumari, to co-curate an inspiring anthem titled ‘Keep Walking’. These Walkers have been brought together by Walkers & Co., a platform which celebrates bold steps for collective progress, and is inspired by individuals challenging the status quo and charting an evolved course for the future. 

“Keep Walking” is a powerful rallying cry that’s been synonymous with progress and pushing boundaries. The catchy “Keep Walking” anthem brings this philosophy to life – it encourages people and celebrates the Walkers who are bold enough to step off the well-trodden path, that go on to create new ones that benefit us all. 

To celebrate this spirit as well as the release of the anthem, Johnnie Walker Refreshing Mixer took over the cultural hotspots across Mumbai, Goa and Gurugram on New Year’s Eve, projecting an exciting way to walk boldly into 2023. The mesmerizing one-of-a-kind anamorphic digital display ushered in the New Year with the powerful message of “Keep Walking India” as the infectious anthem played into the New Year.

Commenting on this iconic campaign, Shweta Jain, Chief Business Development Officer: Luxury, Reserve & Craft – India and South Asia, Diageo, said, “Our new platform Walkers & Co. is inspired by the iconic rallying cry to Keep Walking by Johnnie Walker. Globally and even in India, it has inspired creators and collaborators to push boundaries. John Legend and Raja Kumari both champion creativity, representation, inclusivity & diversity, and their trailblazing journey truly signifies what collective progress looks like. The Keep Walking anthem embodies the spirit of the creator community bold enough to take leaps and strides with the sheer belief in their purpose. If the tune motivates or helps even a single Walker to take the next little step and keep on walking, we would have served our purpose.”