Volkswagen India Rolls Out ‘Volkswagen Experiences’

EE News Desk Apr 19, 2024

Volkswagen India has introduced its new community-centric initiative ‘Volkswagen Experiences’, a program that has been designed to bring customers and fans of the brand together for a more enriching experience with Volkswagen. With the commencement of ‘VWe’, Volkswagen India has also initiated ‘The 1st Chapter: An Exhilarating Expedition to Ladakh’ that will offer customers a curated lifestyle self-driving expedition across the Himalayas and into Ladakh.

Volkswagen Experiences or ‘VWe’ (pronounced ‘we’) an acronym that has been conceptualised to deliver community-driven experiences. Under ‘VWe’, Volkswagen India will create opportunities for customers and fans to engage with the brand, its products and a multitude of services participants will get an immersive experience of driving German-engineered Volkswagen cars, including the five-star GNCAP-rated Virtus and Taigun, as well as the globally acclaimed Tiguan and the highly aspirational Volkswagen lifestyle surrounding these products.

Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Because owning a Volkswagen goes beyond just driving it. It’s an experience and a lifestyle in itself. As a customer-centric brand have always endeavoured to engage with our buyers and fans across the market. Today we are proud to introduce our latest initiative, Volkswagen Experiences, which is envisioned to give the vast Volkswagen Community in India a platform to pursue enriching experiences with the Brand. The thought behind this initiative is to engage with customers and fans alike while delivering superlative experiences of the brand fundamentals that make owning and driving a Volkswagen a truly unique experience.”

The inaugural chapter of Volkswagen Experiences is set to commence in June with an exhilarating five-night, six-day drive across the Himalayas that will be conducted as two separate expeditions. This self-driving adventure will kick off from Chandigarh on 9 June, 2024, winding its way up the majestic Himalayas, through the breathtaking Spiti Valley and into Ladakh. Following this, a second expedition will depart from Leh on 18 June, 2024, retracing the route back to Chandigarh and concluding on 23 June, 2024.