Vodafone India, has undertaken a unique initiative to build a closer connect with and reward top performing Retailers in Mumbai. This is an initiative to acknowledge their role in helping Vodafone connect and serve its customers better. Over this week, leading Television artiste Rashami Desai visited the outlets of top performing Vodafone Retailers in Mumbai and engaged with them and their families.
Vodafone had earlier introduced a Data Premier League contest in Mumbai. The key objective behind this initiative was to increase awareness and adoption of Vodafone 121 customised data offers by customers. The 15 top winners of this contest were also being given an opportunity to meet and interact with Rashami Desai as a part of the grand prize, amongst other prizes for daily & weekly winners. Additionally, Vodafone has also gifted innovative personalized display cut outs with individual photographs to these Retailers, as a unique in shop collateral.
Speaking about the initiative, Ishmeet Singh, Business Head, Mumbai, Vodafone India said, “Everything that we do in Vodafone is centered around our customers and on delivering the finest value to them in terms of products and services. Vodafone acknowledges the key role played by our Trade Partners as brand icons of Vodafone that help us connect and serve our customers better. They are the face of Vodafone for millions of customers, building the last mile connect and serving their needs on a daily basis. This particular initiative is part of multiple ongoing Retailer engagement programmes that Vodafone conducts to convey the message that they are a quintessential part of Vodafone and form a key element in re-inforcing Vodafone’s commitment to serving customers to the best.”
Commenting on the initiative Rashami Desai said, “As a happy Vodafone customer, I am happy to be a part of this initiative and engage with the winners of Vodafone Data Premier League contest. What makes this initiative by Vodafone even more special is that many of the Vodafone Retailers and families I am meeting are my fans and it is giving me an opportunity to connect with them more closely. My congratulations to these top performing Retailers. Keep up your good work and continue providing the finest services to Vodafone customers.”
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