CoCofly, a 100 percent natural coconut water from the house of Nilgai Foods claims to be one of the first Indian brands that have managed to process something as tricky as coconut water in a Tetra pack without the use of preservatives or added sugar.
The brand has launched an integrated campaign approach which included print, outdoor, cinema, radio, activation, retail, POS, content & digital media all at the same time. Vibgyor Brand Services was involved in for conducting the on-ground sampling and mall activations in Delhi/NCR for a period of two months. The sampling activity began from 9th April at various prestigious clubs such as Srifort, Roshnara, Golf Course Noida as well as market areas such as Cyber Hub & Ambience Island, Gurgaon.
The objective of the activity was to create brand awareness and to make the consumers aware about the product and its health benefits.
Since the brand claims that it has 100 percent pure coconut water with no added sugar and preservatives, consumers can enjoy the drink with ‘No Guilt’. Keeping the campaign tagline coherent with the activity, Vibgyor conceptualized a court room set-up for the mall activations. The consumers were approached with details and benefits of the products and then were asked to appear in the witness box for a judgment to be made on their bad eating and drinking habits. If found guilty, the judge gave a verdict that they should adopt a more healthy lifestyle and a CoCofly was given to the consumer, explaining the benefits again and how it can help to improve the habits.
_20240524123450original_image_50.webp)
