Vibgyor activates Ford EcoSport at Palate Fest

The New Delhi Palate Fest came back with its second edition of the country’s biggest food enthusiasts garden party from 27^th – 29^th November 2015. It showcased India’s finest restaurants, chefs, entertainers & musicians and saw culinary experiences, a medley of tastings, events, promotions and celebrations.

With families and young adults attending the food festival in large number throughout the three days, The Palate fest also hosted some of the most interesting art installations and brand activations as well.

Ford showcased one of its new launches ‘EcoSport’ at the Palate Fest with Blue Hive India. Vibgyor Brand Services was roped in set up a large display kiosk at the food fest. The idea was to engage the potential customers and educating them about their product. Ford, a renowned car maker in India wanted to convey how their brand aims at comfort and luxury with an economic value. A lot of visitors were enthused to buy the car and the agency generated 59 genuine leads and 310 potential customers for the Ford.