Vh1 Supersonic Unveils First Set Of Artistes For 2024

EE News Desk Jan 30, 2024

Budweiser Beats Presents Vh1 Supersonic 2024 co-powered by Nexa. The festival fills the gap of techno and EDM music with over 10 more genres. Spread across 3 days and 5 stages, the festival with its brand manifesto, ‘Be There, Be Free,’ will be held at Mahalakshmi Lawns, Pune, on 16, 17 and 18 February 2024.

The festival curators have unveiled its line-up including top names from across the globe, such as Major Lazer Soundsystem, Adam Beyer, King, Yotto, Denis Horvat, Hamdi, Patrice Bäumel, The Midnight, Arjun Vagale, Browncoat, Kohra, Taba Chake and The Yellow Diary. Artists like 10,000 Lions, Bass Maya, Chromaderma, D2, Dr Sel, Earl Gateshead, Ital Soup, Major C, NZ Selector, Rasta Yuga, Rudy Roots and Sanyas-I will be ramping up the Reggae Corner.

The festival has partnered with Budweiser Beats as the title sponsor, co-powered by Nexa, along with Maybelline as the beauty partner. Celebration partner, Jose Cuervo Margarita Mix, joined the lineup.

Gaurav Mashruwala, Business Head, Viacom18 Live said, “Vh1 Supersonic has been at the forefront of bringing new experiences to India and curating a festival within a festival. True to our legacy, even this year it’s about more than just music and we are back with a bang to make the 9th edition as legendary as the experience. Right from international icons to indie stars, the stellar line-up is sure to give an out-of-this-world experience to the festivalgoers. With the support of our esteemed partners, we are looking forward to an iconic celebration of music and culture combining multi-genre stages, experience zones, the best of fashion, lifestyle, F&B and art.”

Vh1 Supersonic will amp up its experiential zones with over 80 specially curated fashion and lifestyle brands and an art showcase at the Superflea which will be curated by All You Can Street. This will be topped with F&B partners, flea areas and art installations across the festival.

Vineet Sharma, CMO, AB InBev India said, "Globally and in India, Budweiser believes in connecting authentically with consumers through shared passion points. Music and Culture are important touchpoints for our consumers and Vh1 Supersonic, year on year, brings together these elements and redefines the essence of live entertainment. Budweiser has been a long-standing partner at Vh1 Supersonic, and we’re excited to see what the 9th edition of the festival brings us. It’s not only about the music but also about co-creating culture, music lifestyle and bringing India's electronic music subculture through BudX to the forefront that resonates with a diverse audience”.

Shashank Srivastava, Sr. Executive Officer, Marketing and Sales, Maruti Suzuki India said, "Nexa is an automotive lifestyle brand that has been setting new benchmarks in the automobile industry and caters to every need of the incessant seeker of 'new'. Nexa has three pillars based on our target audience's affinities: lifestyle, journeys, and music. Nexa has always been closely associated with music with our own IP featuring A R Rahman. Our association with Vh1 Supersonic reflects our commitment to seamlessly blend automotive excellence with cultural dynamism. Vh1 Supersonic has consistently crafted a significant consumer journey through experiential excellence. We are happy to take this relationship into yet another year and are excited by the fact that our association brings us a step closer to our new-age customers who seek global experiences in their everyday lives."

Smruthi Rajagopalan, Assistant General Manager, Maybelline New York said, “Our collaboration with Vh1 Supersonic is a celebration of self-expression- bringing the world of music & makeup together for our Gen Z consumers. Recognising the transformative power of music and makeup, Maybelline New York aims to create an immersive experience at Vh1 Supersonic to experience the world of New York trends and makeup, crafted for all.”

Vh1 Supersonic 2024 will encompass five stages dedicated to multiple moods. The main stage will offer attendees the main headliners of the festival along with the best of Pop, Hip Hop, Jazz and Indie Pop. Ardent live music fans can get their dose of their favourite live artists at the Nexa Live Stage. The Budx Spectrum Stage will feature Techno and Dance music. The Reggae Corner will be a space to highlight Reggae artists.

Hemang Chandat, National Sales Director - Monika Alcobev said, "We are thrilled to announce our partnership with VH1 Supersonic 2024, where Jose Cuervo Margarita Mix takes centre stage as the Celebration Partner. This collaboration is more than a fusion of music and spirits; it's a symphony of passion, a celebration uniting the dynamic worlds of concert enthusiasts and aficionados of margaritas. After our successful partnership with VH1 Supersonic Arcade, this collaboration with Viacom18 Live marks an even more exciting synergy between the vibrant energy of one of the country's premier music festivals and Jose Cuervo Margarita lovers."

Headlining the edition, Major Lazer Soundsystem, Diplo, Walshy Fire and Ape Drums return to Vh1 Supersonic. Also making a comeback is Swedish techno DJ Adam Beyer. King is making his debut at Vh1 Supersonic; the festival will also feature performances from Yotto.

Major Lazer Soundsystem, said, “India is a special place to us, so we are thrilled to be back at Vh1 Supersonic this year with some amazing sets planned. With each tour that we do in India, it’s always exciting to connect with more and more people and watch our fan base grow.”

Other debut artists at Vh1 Supersonic are Denis Horvat, Hamdi and Patrice Bäumel. The Midnight will be performing live for the first time in India.

Festival curator Nikhil Chinapa said, “We’re back, as promised and this time we’re bringing Major Lazer, Adam Beyer, King, Yotto and a massive array of festival favourite artists from across the world. We’re opening our gates on 16 February to welcome back friends and fans for our ninth edition in 2024 and it’s going to be a massively memorable weekend. See you on the dance floor!”

Apart from these international acts are the Indian acts, Arjun Vagale, The Yellow Diary, Taba Chake, Kohra, Browncoat and many more to be revealed in the coming weeks.