Vh1 All Stars is a strategic program for the benefit of advertisers and brands across the country. It aims to provide customized solutions to clients and brand campaigns taking their message to the relevant TG across on-ground outlets spanning 60 cities.
Speaking more about this initiative,
Sabrina D’Souza, Head Marketing, English Entertainment Cluster, Viacom18 said, “Vh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic program designed to help brands reach out to their audience in an effective and impactful manner. With a program reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts”
Through Vh1 All Stars, the channels have established associations with 878 on-ground partners in 60 cities across India. Besides partnerships in tier I cities and metros the program has a 191 partner outlets in Mumbai and 118 in Delhi NCR alone. The program also reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat etc., thereby engaging with the relevant TG’s Pan India.
Vh1 All Stars has established partnerships with brands such as Costa Coffee, Ginger Hotels, Truefitt & Hill, Haagen Dazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few. The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.
