Uber Black Makes A Comeback In India

EE News Desk Sep 12, 2024

This is a reintroduction of the brand’s high-end category, starting with Mumbai

Uber India has brought back its upscale Uber Black category, starting with Mumbai. This new addition is a step towards addressing the growing preference of Indian customers towards premium offerings and Uber’s ability to deliver a new standard of on-demand mobility in premium cars.

Uber Black offers a range of cushioned features designed to elevate the ride with comfort, style and convenience:

● Brand new, higher-end cars to ensure consistent vehicle quality

● Top-rated drivers, trained by our fleet partners

● In-app experience while booking the ride to keep passenger comfort front & centre

● The magic of on-demand mobility for those who desire a well-appointed experience

Riders will get to enjoy in-car amenities and on-trip preferences, ensuring a consistently high-quality experience. Uber Black allows for a personalised ride with customisable features like quiet mode, temperature control, and help with luggage. So if they are dialling into a conference call on the way to work, you can request a quiet trip – without any music or conversation with the driver – to maximise productivity. One can opt for cooling to be turned up or down before you even hop into the car. With extended wait times, riders benefit from an additional 5-minute pickup window without incurring a waiting fee, offering greater flexibility. These new features also take out the guesswork for drivers looking to give riders a five-star ride.

Commenting on the launch, Prabhjeet Singh, President, Uber India and South Asia, said, “We are thrilled to bring Uber Black back in an all-new avatar to meet the evolving aspirations of Indian customers and introduce the business class of back seats on Indian roads. As the largest on-demand mobility network with industry-leading matching, routing, and pricing tech and scaled fleet operations - we are bringing the magic of consistent high-quality service and premium comfort with Black. As India’s leading multimodal mobility service, Uber endeavours to cater to the full spectrum of riders, from those seeking affordable rides on two or three wheels to those who desire a truly well-appointed experience in premium vehicles.”