Top five experiential marketing spenders of 2019
Consumers, the integral stakeholders for all the brands look for deeper and real-time engagement with the brands. A consumer is likely to remember only those brands which can provide them immersive experiences.
A strategic and well-thought through experiential marketing campaign can help brands get their audience's attention and bring them closer to their targeted audience.
Since marketers are increasingly betting big on experiential with some brands spending 15 percent of their ad-spends on experiential.
When it comes to experiential spends, here are some brands that have taken experiential marketing to a new high:
Vodafone
Everyone is familiar with Vodafone's Zoo Zoo campaign, which has gained immense popularity in the last 10 years. It has become synonymous with the brand-name. They largely use the IPL platform to do some innovative activations.
VIVO
China’s BBK brand smartphone brand, VIVO took over IPL sponsorship for the year 2016-2017 for more than 100 crores per annum and used experiential in a big way.
GoDaddy
GoDaddy is one of those brands which always comes up in engaging audience be it the outside stadium interaction or any fun games on both online and offline platform.
Nissan
Automobile industry can’t stay back in any sector when it comes to engaging audience and has a high recall value. Nissan signed an agreement of being ICC World T20 spender till 2023.
Red Bull
Red Bull has been a strong spender on experiential. From adventure sports to music festivals, the brand has placed high priority on experiential.
_20241024141040_original_image_49.webp)
