Titan’s Project Tarasha Comes To Life In Bengaluru

EE News Desk Feb 09, 2024

The Tarasha Craft Exhibit at Bangalore International Centre (BIC), Bengaluru, a 4-day unique artisan showcase, has kicked off. This event is an extension of Project Tarasha and Creative Dignity’s collaboration to take artisan entrepreneurs to new levels of market engagement through extensive pre-exhibition training, product curation, and display. The event hosted a Buyer/Seller Meet as an exclusive preview of the products for architects, interior designers, and other specific buyers. Set to conclude on 11 February, 2024, the exhibit is now open to the public for the following days. Several industry stalwarts and experts from the artisan community attended the event.

The 4-days of exhibit will include a showcase of innovations by artisans and designers in a spirit of co-creation. The Showcase area features collaboration pieces between artisans and designers. Each designed piece will have artisans’ stories, the journey of the product, and the design process linked to each of them. They will be available to commission as well as collaborate with the core design ideas. Following the showcase will be exciting performances in the auditorium by noted filmmaker and singer Shabnam Virmani accompanied by Shreeparna Mitra, Sunaad and the Vasu Dixit Collective.

The Craft Exhibit will have 25+ diverse craft producers practicing several crafts - from Aari, Sujani and Tilla embroidery from Kashmir to Lambani from Karnataka, Glass work & Kites from Uttar Pradesh, Copper bell craft, Ajrakh from Gujarat, Sola Peeth craft from West Bengal, Leather Puppetry from Andhra Pradesh, Usta paintings & Pichwai paintings along with Handloom Pattu weaving from Rajasthan. Also, visitors can look forward to eco-friendly handicrafts like banana fibers from the state of Karnataka.

Speaking about the event, Sridhar N.E, Chief Sustainability Officer, Titan said, “This event is a direct outcome of the months of intense efforts put in by the artisans, designers, and mentors. This is not just an exhibition but a living, breathing entity that encapsulates India’s essence. Whether you're a seasoned buyer seeking authentic experiences or a curious soul eager to explore, our Craft Exhibit promises an unforgettable journey through the heart and soul of India’s diverse art and craft.”

Meera Goradia, Co-Chair, Creative Dignity, said, “This vibrant marketplace is designed to create a deeper intimacy with the handcrafted ecosystem and encourage a conscious, joyful and festive shopping experience. This unique exhibit through its layout, communication and display aims to invite visitors to engage directly with over 25 talented craft practitioners, processes & products from all over India. We hope to open up fresh possibilities within the world of the handcrafted. Another key goal is to bring about a shift in the traditional perception that surrounds India’s handmade practices and their makers and make their products globally relevant.”

The event has many pieces that have been put together by all the stakeholders in the creative ecosystem - from the curators to designers, artisans to performing artists, visual artists, and the list is endless. Each of these stakeholders bring something unique to the table and together present an unforgettable experience for the audience. The showcase aims to unearth new streams of market engagement for the artisans while creating a deeper awareness about richness and diversity of Indian handmade traditions.