Thomas Cook India witnesses 25% growth in demand for Bollywood inspired travel
Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, has witnessed a significant surge in demand of over 25% for travel to iconic Bollywood locations. Hence to cater to this high growth opportunity, the Company has launched Bollywood Blockbuster Vacations- unique group tours to the most picturesque locations across Europe. The itineraries intend to put the traveller in the spotlight, making him/her the protagonist of their Bollywood travel movie!
Thomas Cook India’s consumer analytics has revealed that India’s fascination for Bollywood is witnessing a strong and growing demand for movie inspired travel. With ‘Film Tourism’ clearly trending, and Indians setting their travel goals around movie themes, Thomas Cook India’s launch of its Bollywood Blockbuster Vacations intends to capitalise on this viable business potential. Additionally, unique movie-inspired experiences and photo stops on tour offer braggable rights- a strong driver in today’s social sharing economy.
For its launch, Thomas Cook India’s Bollywood Blockbuster Vacations showcase Europe’s top Bollywood destinations: romantic and uber-chic Paris, picturesque Lake Como and historic Venice in Italy, Switzerland’s playground of the rich and famous- Gsaad, Montreux and cosmopolitan Zurich coupled with iconic attractions like Glacier 3000, Jungfrau and the Golden Pass; vibrant Amsterdam, scenic Bruges and Innsbruck and the delightful diversity of Spain and Portugal (covering Lisbon, Sintra, Seville, Barcelona, Madrid, Ronda).
The allure of Bollywood inspired travel has wide appeal, cutting across demographics with a wide range of segments – from millennials, young couples and families, to Gen S- across India’s metros/mini metros, as also Regional India’s Tier 2 & 3 source markets. Hence Thomas Cook India’s Bollywood Blockbuster Vacations offer departures from 6 key hubs of Mumbai, Delhi, Bengaluru, Ahmedabad, Chennai, and Hyderabad; with prices starting from Rs 1,49,900 per person on twin sharing basis.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visas, Thomas Cook (India) Ltd., said, “Bollywood has a powerful impact on travel choices of Indian travellers and we have observed a significant and growing demand of over 25% from consumers keen to visit and re-enact scenes from their favourite movies. Having identified this key opportunity, our strategically curated Bollywood Blockbuster Vacations intends to cater to our star-stuck nation of travellers and transform their reel life dreams into reality!”
He added, “Our Bollywood Blockbuster Vacations start from Rs. 1,49,900 (per person on twin sharing basis) and include the services of a professional, cinephile tour manager, a movie location each day with exclusive photo-stops, an array of engaging elements such as Bollywood movie nights, a horse carriage-ride in Switzerland, a canal cruise in Bruges along with memorable Bollywood goodies, among others.”
