Thomas Cook India Introduces Annual Grand Forex Festival

EE News Desk Mar 29, 2024

Thomas Cook India has unveiled its Grand Forex Festival, from 27 March – 30 June, 2024. Given the increased travel appetite post pandemic, the annual festival has been strategically planned to coincide with India’s peak travel season with a range of assured gifts for customers buying foreign exchange from ‘India ka Forex Specialist’ - Thomas Cook. This year, the Grand Forex Festival’s exciting prizes include two smartwatches daily, an iPhone 15 every week, and a prize of one Harley Davidson x440 every month. The company assures customers of unbeatable deals with its Best Price Guarantee and Price Match offer.

Foreign Exchange is a key driver of Thomas Cook’s business and has witnessed strong growth of over 35 per cent YoY for the 12 months ended 31 December, 2023.

Thomas Cook’s Grand Forex Festival will run across the company’s extensive omnichannel network: website thomascook.in, Forex app - FXNOW, Forex via Whatsapp, call centre, 130 retail outlets pan India, also corporate implant locations.

Thomas Cook’s Grand Forex Festival ads feature cricketer Ravichandran Ashwin and actor Vikrant Massey promoting Thomas Cook’s Forex solutions.

Thomas Cook is one of the largest non-bank foreign exchange services providers in India and serves a million customers every year. The company’s ‘Ghar pe Forex commitment of doorstep delivery in two hours, serves as a strong reassurance with a smooth and swift last-mile delivery.

Deepesh Varma, Executive Vice President - Foreign Exchange, Thomas Cook India said, “Summer is India’s peak travel season and we are witnessing a significant demand uptick for outbound travel across segments - from holidayers, corporates/business travellers, students to the remittances segment. Hence, with a focused intent to leverage this demand, and drive transactions via attractive offers/prizes, we have launched our three-month Grand Forex Festival starting 27 March.

The range of assured prizes includes two smartwatches - daily, iPhone 15 - weekly and a grand prize of one Harley Davidson x440 every month for lucky winners!

As India ka Forex Specialist, our unique phygital network empowers customers with choice and convenience: they get to choose their preferred mode of interaction, be it our online forex store, app, WhatsApp, call centre or extensive physical presence - 130 retail stores in 69 cities across the Country. And our 2-hour Ghar pe Forex commitment serves to sweeten the deal!”

Thomas Cook’s Forex business today serves over 1 million retail customers annually, via its website, FXNOW (m-app and corporate booking tool), call centre, and 130 Forex stores located across 69 metros, tier II-IV cities/towns pan India. The business also serves 1000+ corporate clients, one million+ active Forex prepaid card users and over one lakh students studying overseas using fees and other remittance services of the company. Thomas Cook operates 29 counters at airports in India, Sri Lanka and Mauritius. The company’s Forex business has expanded its digital penetration with a unique B2B online platform – onboarding over 2300 Fx MATE partners since its inception during the pandemic.