The Sleep Company Runs Free Mattress Giveaway Campaign

In a first-of-its-kind massive giveaway campaign, The Sleep Company (TSC), distributed around Rs 1 crore worth of free mattresses across major metros including Delhi, Mumbai, Chennai and Hyderabad. This makes it India’s first mattress brand to announce such a huge giveaway and is a testament to the leadership’s vision of helping India sleep better. 

TSC recently launched its 100th COCO (Company-owned, Company-operated) store in India and celebrated the significant milestone with this offer, making it a unique opportunity for people across the nation to experience the unparalleled comfort and quality of its mattress at no cost.

The free mattress giveaway campaign received an overwhelming response from people nationwide on 31 August, 2024. A total of 6000+ individuals visited the designated TSC stores across four cities to claim the free mattresses patented with SmartGrid technology, displaying an enthusiasm for the product. The Sleep Company also offered 1000+ free pillows to those who visited its stores during the offer time, ensuring that more people experience the comfort of its products. Before the stores even opened, a long queue of eager customers had already formed, making a historic mark with the store packed with people.

To create awareness about the massive giveaway, The Sleep Company also engaged over 100 influencers by giving them a first-hand experience of its products at its stores and leveraged traditional print media to engage directly with city locals. 

Priyanka Salot, Co-founder, The Sleep Company said, “We are thrilled to celebrate the 100th store milestone by giving away 100 free mattresses across India in our mission to help the people sleep better. The giveaway took place across Delhi-NCR, Mumbai, Chennai and Hyderabad. In the first phase, we conducted a similar giveaway in Bengaluru, making this India’s largest mattress giveaway worth Rs 1.25 crores. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey and this is a true reflection of the strong bond we share with them. People across the key metros are often faced with sleep deprivation issues due to their busy and hectic lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGrid mattress and have an out-of-the-world sleeping experience for over a decade.’’

Ripal Chopda, Chief Marketing Officer, The Sleep Company added, “This giveaway is our way of thanking our customers for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGrid technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.” 

The giveaway campaign took place across these stores – Kandivali, Thane, R City Mall and Bandra in Mumbai; Lajpat Nagar and Preet Vihar in Delhi; Golf Course Road in Gurgaon; Gaur City Mall in Noida; Nungambakkam, OMR, Anna Nagar, and Adyar in Chennai; Jubilee Hills, Kokapet, Sarath City Capital Mall, and Karkhana in Hyderabad.

EE News Desk

EE Online Bureau EE News Desk