The 120 Media Collective, a digitally-inclined company that creates and distributes content and campaigns for audiences and brands across multiple platforms, announced today the appointment of Sandeep Naug as the Vice President, Business Development. He will be responsible for driving revenue and integrated new business including branded content and other properties, for the company and its verticals – Jack in the Box Worldwide, Sniperand Sooperfly. Naug will report to Roopak Saluja – Founder & CEO, The 120 Media Collective, and will be based out of both Mumbai and Delhi.
A seasoned media professional with over eight years of experience in content solutions, Sandeep’s specialization lies in branded content and sales, strategy, planning and implementing paid, earned and owned media. Armed with an ISB&M post graduate degree, he has previously worked with CNBC TV18, Bloomberg UTV and Disney, and most recently with Culture Machine as Lead- Revenue for North and APAC through digital video content and channel management. Sandeep’s holistic exposure across sectors, namely, BFSI, Mobile, Automobile, FMCG, Information Technology/Information Technology Enabled Services (IT/ITes), Small and medium-sized enterprises (SMEs), enables a more in-depth understanding of the dynamics of content and its implicationsfor brands.
Speaking about the development, Roopak Saluja, Founder & CEO, The 120 Media Collective, said, “Entering our ninth year of existence, we’re not just creating content and communications but are now engaging with specific audiences in a strategic manner. Bringing our diverse offerings together to create integrated solutions for brands is therefore paramount. Sandeep’s broad and deep experience in Branded Content across traditional and digital media, his solutions-oriented approach towards brands and advertisers and his profound understanding of where the industry is headed, make him the perfect fit for this role, which will be pivotal in taking The 120 Media Collective to the next level as an integrated next generation media company.”
