Swiggy Welcomes Ashwath Swaminathan As Chief Growth & Marketing Officer

EE News Desk Feb 01, 2024

Swiggy unveiled an addition to its senior leadership team with the appointment of Ashwath Swaminathan as Chief Growth & Marketing Officer. Swaminathan will be responsible for building and executing Swiggy’s growth and marketing strategy designed to engage new and returning customers, driving innovation and exploring strategic collaborations to strengthen its market position.

Ashwath Swaminathan, Chief Growth & Marketing Officer, Swiggy said, “Swiggy is a well-loved and fast-growing brand. I look forward to helping elevate the Swiggy brand for the next chapter of innovation and growth and make it an iconic brand by offering unparalleled convenience to urban Indians."

Before joining Swiggy, Swaminathan served as the Vice President of the Oral Care & Deodorants business at Hindustan Unilever Limited (HUL). With over two decades of experience, he brings a wealth of knowledge in consumer insights, marketing and business innovation across categories such as tea, coffee, makeup, skincare, oral care and deodorants.

Sriharsha Majety, Group CEO, Swiggy, said, "Ashwath brings with him the right experience and a strong track record of strengthening consumer brands and growth marketing through data-driven insights and strategic collaborations. He joins Swiggy at a time of unprecedented opportunity, and we’re excited by the critical role he will play in bringing our mission of unparalleled convenience to life”.

Swaminathan’s track record at HUL includes leading the development of the green tea category, accelerating Lakme’s growth by making it a purpose-led future-fit brand and delivering high growth in oral care to make HUL a strong player in the industry.

Swiggy has further fortified its leadership team with key appointments. The recent additions include Anirban Roy - VP - Growth, Revenue & Category, Swiggy instamart and Dipak Krishnamani - VP Swiggy Mall.