After the success of everything from the ‘Broom to Groom’ film, Swiggy Instamart is back with another quirky digital film featuring Bollywood star Juhi Chawla, in collaboration with the creative agency Moonshot. The film emphasises Swiggy Instamart's promise – anything you want can arrive at your doorstep in just minutes.
In the film, a young man types ‘Chawla’ on Swiggy Instamart. The scene cuts to actor Chawla, who is preparing for a shoot in her vanity van when she leaves with delivery partners. The result is Chawla arriving at the customer’s doorstep, only for everyone to realise that the customer meant to order ‘chawal’ (rice). The typo is quickly resolved, and the customer gets a packet of India Gate Rice, a partner brand of Swiggy Instamart. The film is an attempt to reinforce the brand’s message: ‘You name it, and it comes to your doorstep’.
Commenting on the campaign, Mayur Hola, VP - Marketing, Swiggy stated, "This film is a lighthearted way to showcase the remarkable speed and versatility of Swiggy Instamart. By turning an ordinary ordering mistake into a funny and memorable moment, we highlight our commitment to delivering anything our customers need with notable efficiency and a touch of humour. At Swiggy Instamart, we ensure that from gadgets to groceries—whatever you ask for, reaches you promptly."
Devaiah Bopanna, Co-founder, Moonshot added, “By using the comical scenario of swapping Juhi Chawla for chawal, our aim was to showcase the promptness with which Swiggy Instamart ensures anything and everything that the users need reaches them instantly.”
Conceptualised by Moonshot, the film highlights the platform’s ability to deliver anything you desire– from puja essentials, electronics and appliances to skincare, groceries, and even toys – fulfilling all your needs with a single tap.
The campaign has become popular across social media.
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