Swiggy’s GIRF 2024 Makes A Comeback; Rohit Sharma Features In Campaign

EE News Desk Sep 10, 2024

The second edition of the Great Indian Restaurant Festival (GIRF) in 2024, features over 10,000 participating restaurants with exciting offers and experiences for the festive season, amped up by the ‘Bhoolna Mana Hai’ campaign featuring Rohit Sharma

Swiggy has unveiled the second edition of the Great Indian Restaurant Festival (GIRF) 2024, lighting up the festive season this year. Due to popular demand, this edition of GIRF promises to be bigger and better, with over 10,000 restaurant partners offering flat 50 per cent off across 39 cities in India from 5 September to 27 October, 2024. Following the success of the previous edition, where diners saved over Rs 120 crores, this edition promises even greater savings and a richer dining experience.

This edition will feature nearly double the number of participating restaurants compared to the previous edition, ensuring food lovers have an even wider array of options to choose from. Some of the most renowned names in the hospitality industry will be part of this grand celebration, including Socials, Jamie's Pizzeria, Irish House, Fisherman Wharfs, Malaka Spice, Hard Rock Cafe, and major luxury and hospitality brands like JW Marriott Group, ITC, and Hyatt. Consumers paying with HDFC Bank credit cards can enjoy an additional 15 per cent discount, making every meal even more rewarding.

GIRF 2024 will also offer perks like free cocktails, mocktails, and happy hours at select restaurants during the festival. With these bonuses, diners can expect not just savings but an elevated dining experience like never before.

This year’s festival will cover a wide range of culinary hotspots across India, from major cities like Delhi, Mumbai, Bangalore, and Goa to emerging destinations like Lucknow, Surat, and Udaipur.

Speaking on the launch of GIRF 2024, Swapnil Bajpai, Head, Swiggy Dineout said, “As the festive season approaches, we know our customers are eager to celebrate at their favourite restaurants. The Great Indian Restaurant Festival has been growing bigger with each edition and we're excited to bring it back within the same year due to popular demand. GIRF is Swiggy’s way of bringing together the best restaurants with unbeatable deals, making dining out both affordable and enjoyable. With vibrant flavours and creative dishes from across India, this edition promises to be our grandest yet, and we’re excited to share it with our customers.”

Adding another delectable detail, Swiggy Dineout has also launched the ‘Bhoolna Mana Hai’ campaign featuring Rohit Sharma, to ensure that the Great Indian Restaurant Festival 2024 is an unmissable celebration of flavours, special rewards and unforgettable dining moments. Playing on Sharma’s forgetfulness, the campaign humorously emphasises the importance and urgency of not missing out on GIRF’s unbeatable dining deals, ensuring that food lovers across the nation mark their calendars to check and book deals at their favourite restaurants via Swiggy Dineout.

With the Great Indian Restaurant Festival, Swiggy Dineout continues to set the standard for dining experiences across the country, offering consumers a unique blend of culinary delight and unbeatable value.