Streax Professional participated in Professional Beauty India 2024 which was held from 1 - 2 July, 2024, at Pragati Maidan, New Delhi. The event marked a platform for industry professionals, brands, and enthusiasts to explore the latest trends and innovations in beauty.
During Professional Beauty India 2024, Streax Professional reaffirmed its position as a frontrunner in the haircare sector by unveiling its latest product innovations, engaging with industry stakeholders, and enhancing brand visibility.
Rizwan Ahmad, Vice President (Strategic Business Unit) Head, Streax Professional, expressed his satisfaction, stating, “We are thrilled with the opportunity Professional Beauty India provided to showcase Streax Professional's commitment to advancing haircare standards. We demonstrated our expertise in hair colouring, styling, and care, reinforcing our dedication to excellence and innovation. The event allowed us to connect deeply with beauty professionals, salonists, stylists, distributors, and potential partners.”
“Streax Professional captivated attendees with engaging booths, live demos, and stunning ramp shows, showcasing innovative hair colourants and stylish techniques,” said Neha Bhattacharyya, General Manager – Marketing, Streax Professional.
Key Highlights:
• Interactive Professional Booth: Streax Professional captivated attendees with an engaging booth that provided in-depth product information and answered queries. The booth featured an experiential section where visitors could have their hair styled. Additionally, a fun fortune wheel activity delighted consumers and attendees, offering them the chance to win our products as goodies.
• Colour Pod: Dedicated exclusively to hair colouring, the Colour Pod featured live demonstrations and educational sessions, showcasing Streax Professional’s diverse range of hair colourants and techniques. Highlights included the newly launched Funky Colour shades Zesty Yellow and Oomphy Orange, along with other vibrant and high-lift shades.
• Live Haircut & Hairstyle Show on the Ramp: The packed arena was treated to techniques and looks from the Spectrum Collection. Live haircut and styling sessions showcased men’s cuts inspired by the Wolf haircut and textured ladies' disconnected layers. In hair styling, attendees were impressed by the Vintage Wave up style and Cornrow with Hollywood waves.
• Ramp Hairstyles: Models presented a variety of stunning hairstyles, such as beachy waves, glamorous high ponytails, smoothened waves, high-volume blown hair, and textured styles, highlighting the versatility and creativity of Streax Professional products.
In conclusion, Heena Dalvi, Deputy General Manager – Technical Education, Streax Professional, said, “Streax Professional's impactful presence at Professional Beauty India 2024 showcased their unwavering commitment to innovation and excellence in the haircare industry, further solidifying its status as one of the leading and inspiring beauty professionals.”
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