St.Botanica Unveils DVC With Brand Ambassador Kareena Kapoor Khan

St.Botanica, part of Good Glamm Group, presents a new DVC featuring actor and brand ambassador, Kareena Kapoor Khan for their Moroccan Argan Hair Care range.

Leveraging Kareena Kapoor Khan's widespread appeal, the Digital Video Campaign looks to engage new generations of consumers.

“At St.Botanica, our core focus and commitment lies in using the world's finest ingredients in our products, ensuring that our customers experience unparalleled quality and luxury in their haircare rituals. Our latest DVC and partnership with Kareena Kapoor Khan further enhances the essence of St.Botanica's philosophy and strengthens our dedication to providing consumers with the very best in self-care," stated Sukhleen Aneja, CEO, Good Brands Co, Good Glamm Group.

Expressing her excitement, Actor and Brand Ambassador, Kareena Kapoor Khan said, “My association with St.Botanica has spanned for more than a year now, and during this time, I've wholeheartedly embraced the brand's core philosophy. St.Botanica is dedicated to providing toxin-free products with meticulously created formulations featuring the world's finest ingredients. My experience with the products and deep resonance with the brand's values fuels my excitement to be a part of St.Botanica's journey.” 

St.Botanica offers a range of cruelty-free products, certified by PETA, catering to conscious consumers who prioritise the environmental impact of their purchases.