Marking a significant milestone on its meteoric path, D'yavol X, the luxury streetwear brand co-founded by Shah Rukh Khan, Leti Blagoeva, Aryan Khan, and Bunty Singh, made its highly anticipated international debut with an exclusive fashion show at The Pierre Hotel, New York. The event, attended by high-net-worth individuals and A-list influencers and celebrities including Hofit Golan, Haroon Twins, Aris Yaeger, and many more, showcased select pieces from sold-out drops and provided a sneak peek into the brand’s upcoming (X-3) capsule collection.
Hot on the heels of New York Fashion Week, which attracts trendsetters and industry leaders from across the globe, D'yavol X strategically timed its event to align with the city’s premier fashion occasion. Known for its vibrant crowd and international appeal, this fashion-forward week creates an ideal backdrop for the brand's global debut.
D’yavol X, renowned for its bold and unapologetic aesthetic, seamlessly merges high fashion sensibilities with urban streetwear. Since its launch in 2023, the brand has embraced the 'drop' model, where each collection is released in limited quantities to maintain exclusivity. This approach ensures that every piece reflects the brand’s commitment to crafting designs for those who are authentic, untamed, and defiant. The next highly anticipated third drop, scheduled for November, will be available exclusively on the brand’s website.
"Although we have catered to a global audience from the onset, we are particularly excited to be presenting our first showcase in New York," said Aryan Khan. "Our upcoming collection embodies the spirit of experimentation, whilst retaining a strong core focus on excellence in materials and tailoring.”
Shah Rukh Khan, an Indian film superstar and style icon whose influence spans generations, added, "D'yavol X was conceived to push the limits of fashion, and debuting in New York marks an exciting new chapter in our journey.”
Taking place alongside the New York Fashion Week, D'yavol X made a memorable statement with its exclusive showcase. The event drew the attention of fashion elites, showcasing the brand's signature blend of exquisite craftsmanship and unique style. Part of the brand’s luxury collective, the collection perfectly resonated with the city’s vibrant fashion scene, further establishing D'yavol X’s presence on the global stage.
The New York debut sets the tone for the brand's continued growth, with more global showcases on the horizon. The brand continues to redefine luxury streetwear for a new generation of fashion enthusiasts.
