Singapore Tourism's 'Made in Singapore' Campaign To Commence Multi-city B2B Roadshow

As per a media report, the 'Singapore Tourism Board Roadshow 2024: Holidays Made in Singapore' is set to showcase 50 exhibitors from hotels, attractions, airlines, and cruise lines in Chennai, Hyderabad, Kolkata, and Ahmedabad from July 8 to 12, 2024. This initiative aims to bolster collaborations with the Indian travel trade community while highlighting Singapore as an exceptional destination.

From 8 to 12 July, 2024, the Singapore Tourism Board (STB) will host a multi-city B2B roadshow in Chennai, Hyderabad, Kolkata, and Ahmedabad. Titled ‘Singapore Tourism Board Roadshow 2024: Holidays Made in Singapore’, the event will showcase 50 exhibitors, including hotels, attractions, airlines, cruise lines, and destination management companies. Notable new exhibitors include the Museum of Ice Cream and Disney Cruise Line, which has selected Singapore as its exclusive Southeast Asian homeport for the next five years.

India remains a pivotal source market for Singapore, offering direct flights from 17 cities within a convenient 4 to 6-hour range. Since the resumption of international travel in 2022, there has been a growing interest among Indian tourists in Singapore’s expanding array of attractions. Throughout 2023, Singapore unveiled a host of new hotels, attractions, and lifestyle experiences, enriching its allure for Indian travel agents and organizers crafting holiday plans, MICE programs, and wedding festivities.

Markus Tan, Regional Director, India, Middle East, South Asia and Africa, Singapore Tourism Board expressed enthusiasm about the upcoming multi-city roadshows and emphasised the importance of collaboration with the travel trade in enhancing Singapore's appeal in these regions "From January to May 2024, Singapore has welcomed more than half a million visitors from India. This underscores India’s importance as a key tourism source market for us. We are hopeful that together with our travel stakeholders, we can maintain this growth momentum through the second half of 2024. We are excited to embark on this multi-city B2B roadshow to strengthen our connections with the Indian travel trade community from four key cities with direct flights to Singapore. We hope the roadshow will foster stronger business relationships and partnerships, driving mutual growth and success for all participants and attendees.”

The STB’s global campaign, ‘Made In Singapore’, showcases the city as a destination brimming with unique and unexpected experiences. The theme for the 2024 roadshow, ‘Holidays Made In Singapore’, aims to empower the Indian travel trade community with resources to promote Singapore as a distinctive destination catering to various consumer segments.

Additionally, STB will organise curated business matching events in Ahmedabad and Kolkata, facilitating connections between Singaporean wedding suppliers and Indian planners. These sessions will feature venues, hotels, aviation, cruise partners, and DMCs, highlighting Singapore’s exceptional wedding venues and experiences. This initiative is supported by a collaboration with designer Rahul Mishra and a comprehensive Wedding Planner’s Guide to Singapore.

EE News Desk

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