Anmol Industries has unveiled the second edition of its initiative, ‘Anmol Kalakaar’, dedicated to celebrating the unsung artists.
The initiative has returned with the aim to celebrate artists from all over the country. It features Radhamadhab Panda, a graffiti artist from Bhubaneswar. Panda had been striving to leave his mark and tell a story on the walls of Bhubaneswar for a long time. Through this initiative, his dream has become a reality with his wall art and murals adorning the city.
While Panda has witnessed a transformation, it seems the history and culture of the city have found a new way of speaking through these murals. ‘Anmol Kalakaar’ is focused on bringing to light the works of artists like Panda, whose remarkable journeys often go unnoticed.
Aman Choudhary, Executive Director Marketing, Anmol Industries said, “Anmol Kalakaar is our effort to appreciate the artists who often remain overlooked despite their incredible contribution. The inherent message of this campaign is to make people acknowledge and remain grateful to unsung artists from various fields and regions.”
While Season 2 of 'Anmol Kalakaar' continues, the first season paid homage to the artists behind Durga Puja. Comprising the idol makers, dhakkis and the electricians these artists create masterpieces during the festival.
Considering that art and culture are the essence of our nation, ‘Anmol Kalakaar’ is a tribute to the gifted individuals who contribute to the ancient art forms and traditions of the country.