SBI Life Insurance & Mirchi Make A Comeback With Spell Bee 2024

EE News Desk Sep 13, 2024

The 14th edition of the event aims to empower India’s young spelling wizards

SBI Life Insurance has unveiled the 14th edition of SBI Life Spell Bee — ‘Bee Spellbound.’ As a platform that has shaped and spotlighted India’s brightest young minds over the years, Spell Bee is back this year with an amplified vision and a promise to be more than just a test of spelling prowess. It aims to celebrate learning, creativity, and the spirit of progress by empowering young minds to be great leaders in future.

The 14th edition of the competition will take place across 30 cities, and 500+ schools, engaging over 3 lakh students. The top 50 students across India will qualify for the national finale. The top achievers will gain nationwide recognition; with the ultimate winner being crowned as the ‘Spellmaster of India 2024’. Beyond the title, the winner will receive a prize of Rs 1 lakh and a trip to Disneyland, Hong Kong.

This year’s theme, ‘Bee Spellbound!’ is more than just a catchphrase; it reflects the platform’s deeper mission. While Spell Bee 2024 still focuses on finding the best spellers, it now places equal importance on nurturing future leaders. SBI Life believes that words are not just letters but tools of empowerment. This platform seeks to arm students with those tools—offering them the confidence to tackle academic challenges and, more importantly, to navigate life’s broader aspirations.

Reflecting on the importance of the platform, Ravindra Sharma, Chief of Brand, Corporate Communications and CSR, SBI Life Insurance stated, "At SBI Life, we are always striving to create opportunities that enable individuals to unlock their true potential. Collaborating with Spell Bee has allowed us to extend this vision to young minds nationwide. Last year’s overwhelming success reaffirmed our belief in the transformative power of this platform. Through our continued association with Spell Masters of India, we are helping shape not just excellent spellers but future leaders who are empowered to make a meaningful impact in society."

He further added, “Each participant in this competition embarks on a journey that not only sharpens their intellectual abilities but instils a deeper understanding of values like courage, integrity, and innovation. Through this platform, we are discovering India’s best spellers and shaping future leaders who will embody the core values that go beyond spellings: transparency, courage, humility, integrity, innovation, and sustainability. These are formative values in every student's life which help them develop their personalities while respecting those of their peers.”

Commenting on the launch of the property, Pooja Gulati, EVP & National Director – IPs said, "Engaging with schools through meaningful and wholesome edutainment-based properties has been a top priority for Mirchi. Spell Bee is our flagship property that we are proud to have scaled over the past 13 seasons. This year we look forward to bringing so much more value-driven experience to students, parents and teachers across India. This year the property will showcase a new level of spellers who will leave audiences spellbound. In addition, we will also focus on creating engaging content across mediums to make spelling fun and interesting for everyone thereby growing the community. Season 14 will be the most stellar season of the property so far involving more than 500 schools across India.”

As an initiative that spells progress, the Spell Bee competition embodies SBI Life’s commitment to fostering intellectual growth and nurturing leadership and life skills among the youth.

The competition serves as a platform for intellectual growth and a celebration of the power of words and the ideas they represent. Through SBI Life's steadfast support, this journey reflects the organisation's unwavering commitment to enabling dreams and nurturing aspirations—one word at a time.