Reliance Retail Unveils Premium Fashion & Lifestyle Brand, Azorte
Reliance Retail unveiled the 12th store of its premium fashion and lifestyle brand, Azorte at Vegas Mall, Dwarka.
Spread across 13,000 square feet of retail space, the store boasts a mix of intuitive retail technology, these smart Azorte stores will showcase the best of global and domestic fashion trends and have an original take on styles ranging from footwear, fashion accessories and more.
To make the discovery-to-checkout journey seamless, the Azorte store format has several tech-enabled interventions, RFID-enabled interactive screens placed strategically across the stores double as virtual styling assistants. Smart fitting rooms help shoppers complete the look and at the touch of a button request additional sizes and other products. In addition, customers can opt for self-checkouts instead of queuing up at manned counters.
While the smart stores offer an elevated customer experience through tech-aided solutions, shoppers will be delighted to discover the human touch, too, in the form of in-store fashion consultants.
Azorte, which houses an eclectic portfolio of Western and Indian wear, footwear, fashion accessories, beauty and more, launched its first store in Bengaluru in September 2022. It currently operates eleven stores across Mumbai, Pune, Hyderabad, Ahmedabad and Delhi NCR.
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