Converse Inc. recently unveiled the selection of aspiring artists chosen for the new Converse Rubber Tracks global program, offering free recording time at 12 legendary recording studios around the world. Throughout the registration period, over 9,000 up-and-coming international artists applied for this once-in-a-lifetime opportunity, and a total of 84 acts - representing 28 countries - will record at participating studios and become part of music history.
Starting Monday, September 14, studios including Converse Rubber Tracks in Brooklyn, New York, and Boston, Massachusetts; Abbey Road Studios in London, England; Sunset Sound in Los Angeles, California; and Tuff Gong in Kingston, Jamaica, will host chosen artists throughout a two-week period.
Singer- songwriter Prateek Kuhad from Delhi has been chosen as the emerging act from India for the Converse Rubber Tracks global studio takeover. With the release of his EP, Raat Raazi, in 2013, Delhi-based multi-lingual singer-songwriter Prateek Kuhad instantly established himself as one of the most promising artists in the Indian independent music scene. Written completely in Hindi, Raat Raazi released to critical acclaim and featured complex and nuanced guitar work.
Prateek, with his unique blend of minimal, folk arrangements and pop rock melodies, captures life’s complexities in his songs. Having performed at venues across New York, Prague, New Orleans and India, he has also played at festivals such as the Bacardi NH7 Weekender (2012, 2013), Ziro Festival (2014) and more.
Prateek recently released his much awaited debut album titled, In Tokens & Charms, on 21st January 2015.
As part of the Converse Rubber Tracks studio takeover, selected acts will record alongside a team of experienced producers and sound engineers during 1-2 day sessions. Upon completion of their studio time, each act will retain all the rights to their music. Demonstrating the global reach of the program, the selected artists represent the following countries:
Argentina, Australia, Brasil, Canada, Chile, China,Colombia, France, Germany, Hong Kong, Iceland, India, Indonesia, Italy, Jamaica, Mexico, Netherlands, New Zealand, Peru,Poland, Russia, South Africa, South Korea, Spain, Taiwan, Thailand, United Kingdom, and the United States of America.
Renowned studios featured within the program include Abbey Road Studios in London, England; Sunset Sound in Los Angeles, California; Hansa Tonstudio in Berlin, Germany; Tuff Gong in Kingston, Jamaica; Greenhouse Studios in Reykjavik, Iceland; The Warehouse Studio in Vancouver, Canada; Avast Recording Co. in Seattle, Washington; Stankonia in Atlanta, Georgia; Studios 301 in Sydney, Australia; Toca do Bandido in Rio de Janeiro, Brazil; the original brick-and-mortar Converse Rubber Tracks studio in Brooklyn, New York, and the newly unveiled permanent Converse Rubber Tracks studio in Boston, Massachusetts at Lovejoy Wharf.
“This Converse Rubber Tracks studio takeover is the biggest thing we've done for the platform to date, and we’re thrilled to have reached so many local music communities worldwide in just the registration period alone,” said Jed Lewis, Converse Global Music Marketing Director. “We received an incredible response from such a vast pool of talent, and we look forward to providing this unique platform to new, diverse acts from all over the globe within these twelve iconic studios."
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