L’Oréal Paris has unveiled a CGI Out-of-Home (OOH) campaign, 'See Life in Panorama' in collaboration with Posterscope India, starring global icon Kendall Jenner. The campaign is a key part of the launch of the much-anticipated Panorama Mascara in India, a global bestseller renowned for making eyes appear up to 1.4 times bigger.
Conceptualised and executed by Posterscope, this CGI campaign is prominently displayed on a cluster of billboards in the neighbourhood of Bandra Turner Road. It will also be featured on other physical billboards in Mumbai locations, including Worli Sea Link, Juhu Tara Road, and Goregaon West, creating strong cues of luxury.
The CGI concept, designed to captivate and intrigue, integrates traditional billboards with digital amplification, leaving viewers to ponder, ‘Was it real?’ The campaign vividly illustrates the mascara’s advanced formula that captures every lash, ensuring they are beautifully coated and defined. Enhanced with L’Oréal Paris’ exclusive 5 per cent Stretchflex Complex technology, the campaign emphasizes the product’s ability to volumise every lash for a fully fanned-out, panoramic effect.
Dario Zizzi, General Manager, L'Oréal Paris India commented, “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India. Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe - you’re worth it!”
Imtiyaz Vilatra, Managing Director, Posterscope said," We are thrilled to partner with L’Oréal Paris to bring this innovative campaign to life. Leveraging CGI in OOH has proven to be revolutionary, showcasing how we can achieve compelling storytelling through cluster branding and cutting-edge technological innovation. This seamless blend of digital and physical elements not only amplifies visual appeal but also delivers an unforgettable experience for our audience.”
