Welspun associated with Posterscope India to promote their product offering, the QuikDry Towels, through an out-of-home (OOH) campaign. The primary objective of this campaign is to boost brand awareness and accentuate the features of the QuikDry Towels, intended for contemporary travellers.
The campaign, spearheaded by Posterscope, strategically targets diverse high-traffic pilgrim and tourist locations, identifying these places as the most appropriate for reaching the intended audiences. The QuikDry Towels offer exceptional convenience, making them indispensable for tourists and pilgrims who require quick-drying, easy-to-pack towels during their travels. By concentrating efforts in these locations, the campaign effectively connected with consumers who would most benefit from the product.
The campaign's OOH advertisements are prominently displayed in key pilgrim locations such as Varanasi, Rishikesh, and Amritsar, as well as popular tourist destinations like Goa, Kerala, and Himachal Pradesh. Using selected billboards, unipoles, and station boards for a month-long duration, the ad campaign is strategically placed to ensure continuous visibility and engagement. These placements guaranteed that Welspun's QuikDry Towels remained top-of-mind for travellers and tourists, thereby reinforcing the product's benefits and enhancing brand recognition.
“We at Welspun are committed to addressing consumer needs through innovation. Our QuikDry Towel, crafted with advanced Welspun technology, ensures that travellers stay fresh and comfortable," said Dipali Goenka, MD & CEO, Welspun Living.
"This campaign underscores our dedication to delivering products that significantly improve our customers' experiences,” she added.
Imtiyaz Vilatra, Managing Director, Posterscope India, commented, “Working with Welspun on the unique QuikDry Towels campaign was a great experience. Our goal was to highlight the product's exceptional advantages through impactful advertisements, enhancing brand recognition and consumer engagement.”
This campaign underscores Welspun's commitment to innovation and consumer satisfaction.
