With a legacy spanning more than 175 years, Pond’s has been rebranded as Pond’s Skin Institute, ushering in a new era of science and expertise. To celebrate this move, the brand unveiled its advanced skincare line-up including innovative products and hybrid formulations to suit the ever-evolving skincare needs of today’s consumers, at an event held in Mumbai.
Spokespeople Jopa Malantic, Global Brand Vice President, Pond’s and Pratik Ved, Vice President & Head - Skin Care, Hindustan Unilever (HUL), were present at the event. Celebrity brand ambassador Kiara Advani was present at the occasion with dermatologist Dr Jushya Bhatia; beauty and lifestyle personality Scherezade Shroff, and other renowned names from the beauty community. The experience conveyed a visual narrative of myriad environmental stressors and daily skin aggressors that consumers grapple with, underscoring the need for skincare miracles through efficacious products. Experts highlighted the specialised technology designed to offer holistic solutions for achieving an even-toned and pigmentation-free, radiant skin.
The spokespeople elaborated on the restaging of the iconic brand and its futuristic outlook. Malantic added, “This evening marks a pivotal moment for Pond’s Skin Institute as we continue to innovate and elevate our skincare line globally and in India. Our journey has been one of constant evolution to adapt to the ever-changing consumer needs and desires. As a brand of firsts, our researchers have dedicatedly been working towards harnessing the power of science to tap into the skin’s natural abilities to repair and restore. We help women achieve miracles by empowering them to live life to the fullest. Our products are tailored to suit the challenges of modern life - from late nights and stressful meetings to sunny getaways and big city hustle.”
Commenting on the launch, Ved said, “As consumer needs and the beauty landscape in India continue to evolve, Pond’s is also evolving itself to serve them better. Known for our superior products that deliver proven results, we are proud to be the go-to beauty brand for Indian consumers. Our breakthrough formulations are backed by years of research and have been clinically tested to deliver remarkable results within days, helping skin repair and restore its natural radiance. We are excited to usher in the new era of Pond’s Skin Institute and bring the future of hybrid skincare to India.”
Advani said, “With a demanding lifestyle, taking care of your skin is essential. And skincare is a deeply personal practice that I enjoy. I am thrilled to be back as the face of Pond’s Skin Institute, especially as the brand ushers in this new era. I am truly delighted to be a part of this new chapter and excited to represent a brand that provides the exceptional care that my skin truly deserves.”
The event showcased the Bright Beauty range alongside a line-up of products for specific needs such as the Hydra Miracle for hydration, Sun Miracle for sun protection, and Youthful Miracle for young-looking skin. Experts delved into the cutting-edge research behind the patented versatile skincare ingredient Gluta-Niacinamide Complex and introduced a few exciting, patented ingredients soon to be launched in the Indian portfolio. The event was a resounding success, experts Dr Shivangi Rana and Dr Anupriya Goel continued to consult skincare enthusiasts, helping them make personalised product choices.
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