Versuni India and Preethi, have introduced India’s smartest steam iron DST 8040. Staying true to its vision of being a challenger brand in the industry, Versuni India called out to consumers across Mumbai and Delhi to take on the #BurnTheShirt Challenge with the focus of offering consumers an experience of their industry-first innovation which guarantees no burns, at Croma and Vijay’s flagship stores.
Focused on transforming the consumer's everyday ironing experience, Philips introduced its patented OptimalTemp technology over a decade ago, guaranteeing no burns. Over the years, they have refined and elevated their offerings to provide consumers with comfort, ease, and hassle-free experiences. The latest addition to Philips’ garment care lineup, DST8040, is designed to meet the needs of modern households with smart, user-friendly features. It stands out with its unique and sleek design, making everyday ironing a breeze.
Commenting on the launch, Pooja Baid, Chief Marketing Officer, Versuni India Home Solutions said, “In today’s fast-paced world, as consumers juggle multiple tasks, they need reliable products that make everyday tasks easy and efficient. At Versuni, we constantly strive to reinforce our brand promise of ‘turning houses into homes’ by understanding consumer pain points and delivering solutions that enhance their everyday experiences. Our latest innovation, DST8040, is a true reflection of this commitment. With intuitive features and smart sensors, it makes everyday ironing hassle-free and stress-free. To launch such a smart product and increase consumer trust, we knew we had to do something different, and our #BurnTheShirt Challenge is exactly that. Built on the premise of consumer centricity and fuelling the emotion #ForTheLoveofClothes, we wanted to showcase the power and efficiency of our new industry-first product in an engaging way.”
The new Philips' DST8040, is a smart iron designed to revolutionise the consumer's everyday ironing experience. Featuring the brand’s unique OptimalTemp Technology, this industry-first innovation guarantees no burns on all types of fabrics, allowing users to effortlessly iron various garments without fear of damage. Equipped with DynamIQ Technology, it provides smart steam that automatically adjusts to the detected motion, ensuring effortless and efficient ironing. Its patented 6-layer Solgel coating delivers the best gliding experience on all garments, reducing friction and making ironing a breeze.
Philips has prioritised durability with improved, harder materials in the soleplate, offering five times more durability and making it scratch and wear-resistant. For added convenience, the brand has included a Quick Calc Release technology which allows calc deposits to flake away easily and collect automatically in a removable container, making cleaning and maintenance simple. The DST8040 combines intuitive features, smart sensors, and a durable & sleek design to transform everyday ironing experiences. With zero settings and an auto shut feature, consumers can now say goodbye to burns, guesswork, and maintenance hassles and embrace the future of ironing with the Philips DST8040.
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