Over Two Dozen Auto Companies To Skip Auto Expo 2023 Due To High Event Costs
Although the automobile sector witnessed decent growth in sales last year, however, a number of big auto brands including many two-wheeler companies are giving Auto Expo 2023 a big miss.
As per reports, more than two dozen prominent automotive brands have cited high event costs, negligible returns on investment, poor event management, unfavourable location and irrelevance of the event itself as reasons for their reluctance to participate. The missing names make up more than 80 per cent of India’s total domestic volumes.
While regulars like Maruti Suzuki, Hyundai and Tata Motors will unveil their vehicle concepts and production-ready models, Mahindra & Mahindra, Volkswagen, Citroen, Skoda and Honda will be missing from action. The entire line-up of legacy brands in the two-wheeler and luxury car space will be absent. These include Hero MotoCorp, Bajaj Auto, Honda, Mercedes-Benz, BMW and Jaguar Land Rover.
As per some experts, it is not that auto companies are riding on the retail demand wave and do not need publicity. Some brands like BMW and Bajaj Auto-promoted KTM, hold independent outdoor events where they invite the general public and existing brand owners.
While such events cost much more than holding the seven-day event at Auto Expo, brands appear content spending on their target audience instead.
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