Ola, a leading mobile app for transportation in India, and Apple Music have put music centerstage, where any passenger taking an Ola Prime Play will be able to experience and consume Apple Music content such as curated playlists, new music from top artists and emerging acts, and more.
Ola will also join an exclusive selection of both International and local tastemakers as well as style leaders as an Apple Music curator in India. Ola will curate a range of themed playlists reflecting India’s diverse music genres and broader interests of Ola customers from over 102 cities.
Ola Play is powered by proprietary in-car and cloud technologies from Ola, by bringing advance car controls, choice of personalized content and a fully connected interactive experience for the user. The platform hardware is a first of its kind solution built by Ola in partnership with Qualcomm.
“Music lovers in India are enjoying Apple Music’s hand-picked playlists based on the music they love, hearing new music from artists like Drake and A.R. Rahman first before anyone else, and discovering new artists like Divine and Madboy Mink every day. We are thrilled to bring Apple Music to Ola Play,” said Oliver Schusser, Apple’s Vice President of International Content.
Bhavish Aggarwal, Co-founder and CEO, Ola said, “We are thrilled to announce that our customers can now enjoy the Apple Music experience on the Ola Play platform. Ola Play represents the future of many things, of which, listening and interacting with music is a key element.”
He further added, “Apple Music brings the best features together for an experience every music lover will appreciate. Coming together with the market leader in music, will completely transform the ride experience for millions of Indians on the move.”
To experience Ola Play, customers will have to select Prime Play subcategory. Ola Play will be made available on Ola Prime in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017.
