New Tends Shaping The Wedding Industry In India

Over the past two decades, the wedding planning industry in India has witnessed significant shifts in trends and preferences. Once considered a service reserved for the elite, wedding planners are now sought after by a broader audience for their ability to add style and glamour to weddings.

Family dynamics have undergone transformational changes, with members often living in different cities. This shift has made wedding logistics increasingly complex, and couples now turn to wedding planners to ease the burden of coordination.

The trend of intimate weddings has gained momentum, especially following the Covid-19 pandemic. Couples now prefer smaller, more personalized gatherings over the traditional 'big fat Indian weddings.' Intimate weddings, however, require meticulous attention to detail as any flaws become more noticeable in such settings.

Sustainability is another emerging trend in the wedding planning industry. Many couples are opting for zero or minimal-waste weddings, with a focus on eco-friendly choices. Wedding planner Rasika Bhatia recently told Indianexpress.com that she is championing the cause to make weddings more sustainable, seeking to eliminate the use of horses in wedding festivities and replacing them with electric buggies.

Couples are increasingly opting for natural décor elements like real flowers which add a layer of opulence and sophistication to the occasion while making the décor eco-friendly. Alongside natural décor, people are opting to use reusable elements as décor for their big day, reusing and recycling are emerging trends in the industry.

Couples are starting to source vendors and materials for their weddings locally providing local vendors opportunities and boosting the local economy. Representing local art and culture in wedding themes is also becoming increasingly popular.

The wedding industry's inclusivity has also expanded, with companies like WeddingWire India embracing the LGBTQIA+ community by incorporating pride colours into their brand. The increasing number of same-sex couples wanting to tie the knot to officiate their love will also give a considerable boost to an already booming Indian wedding industry.

As the wedding industry continues to evolve, wedding planners play a pivotal role in shaping unforgettable celebrations that align with the latest trends and values of the modern-day couple. The customization, intimacy, and sustainability trends are driving a new era of wedding planning in India, ensuring that each event is a unique and meaningful experience for all involved.