Myntra’s logo controversy takes a new turn

Myntra will be replacing its existing logo following a complaint by an NGO that its current logo is “offensive and insulting to women."

It must be mentioned that Naaz Patel, of Avesta Foundation NGO, filed the complaint in December 2020 with the state cyber police. The Mumbai-based activist demanded removal of the Myntra logo and threatened appropriate action against the company in case they failed in implementing the suggested changes.

"We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month's time," DCP Rashmi Karandikar, Cyber Crime Department of Mumbai police was quoted in a news report.

After controversy surrounding the issue and backlash received by people, the Flipkart-backed e-commerce giant agreed to change the company’s logo.