Mumbai Festival 2024 Unwraps Exciting Line-up

EE News Desk Jan 18, 2024

The Mumbai Festival 2024, poised to illuminate the lively 'City of Dreams' from 20 to 28 January, 2024, unveils the details of the enchanting events and engaging activities. Today, in the presence of a distinguished gathering, Minister of Tourism and Rural Development, Girish Mahajan, and Anand Mahindra, Chairperson, Mumbai Festival Advisory Committee, together with Jayshree Bhoj, Secretary, Tourism, Government of Maharashtra, disclosed the final venues, shared insights into the event flow, and presented the star-studded line-up of celebrities set to grace this grand celebration.

The announcement unfolded in the presence of the Minister of Education and Ministry of Marathi Language, Guardian Minister - Mumbai City District, Deepak Kesarkar and Minister for Skills, Employment, Entrepreneurship, and Innovation, Guardian Minister- Mumbai Suburban District, Mangal Prabhat Lodha. The festival’s partners were felicitated - including SBI, Signpost, Aerion Group, EaseMyTrip, Bisleri International, and Project Mumbai, acknowledging their significant contributions to the success of the Mumbai Festival. This cultural spectacle promises to be a journey into the heart of Maharashtra, bringing together an array of events, experiences, and renowned personalities. The Mumbai Festival 2024 would showcase the spirit of unity with the theme 'Everyone's Invited' and aims to bring communities together, showcasing the best of Maharashtra's cultural richness. Attendees can expect a blend of music, cinema, beach festivities, food fiestas and more.

Minister of Tourism and Rural Development, Girish Mahajan, graced the occasion, sharing his enthusiasm for the festival. He stated, "Mumbai Festival 2024 celebrates Maharashtra's cultural legacy. The festival provides a glimpse into the magnificence that awaits, and we encourage everyone to join us on this journey. We poured our dedication, enthusiasm and passion into creating a never-seen masterpiece that signifies emotions and reawakens connections while honouring the very essence of Maharashtra. We believe that this event will alter tourists' perceptions about Mumbai and inspire them to discover the richness of our homeland."

Jayshree Bhoj, Secretary, Tourism, Government of Maharashtra, said, "In my capacity as the Government of Maharashtra's tourism secretary, I am ecstatic to see how The Mumbai Festival encourages a community's creative and cultural exchange. The collective endeavour embodies the spirit of cooperation and diversity, characterising Maharashtra's rich cultural legacy. My heartfelt appreciation to every participant, partner, and contributor for their unwavering help in making this event a huge success. As we unite to celebrate the diversity and magnificence of our state, let us welcome the celebrations with an open heart."

Anand Mahindra, Chairperson of the Mumbai Festival Advisory Committee, expressed, "The Mumbai Festival portrays Maharashtra's amazing and diverse cultural landscape. Every aspect you see, from the performances to the magnificent displays, reflects countless hours of sweat, passion, and commitment to present the incredible richness of Maharashtra. We are thrilled to host a festival that goes beyond limits, and I believe the details revealed today capture the diligence and efforts we've put in for an unforgettable celebration."

The Mumbai Festival 2024 has its exciting anthem, ‘Mumbai Ek Tyohar Hai’. This musical sensation, which the talented Remo D'Souza choreographed, has become the city's heartbeat as people groove to its rhythm. The ‘Mumbai Ek Tyohar Hai Hookstep Challenge’ has taken social media by storm, with influencers and users flaunting their dance moves. Composed by Shamir Tandon, the anthem features the powerful vocals of Sukhwinder Singh, Shankar Mahadevan, Harshdeep Kaur, Falguni Pathak, Avadhoot Gupte, and the captivating beats of The Dharavi Dream Project. As the city embraces the tune with open arms, the anthem has become one with Mumbai's soul.

Department of Tourism has entrusted Wizcraft Entertainment to conceptualise and manage the Mumbai Festival 2024.